• The new partnership gives clients access to an extensive network of more than 100 offices around the world.

London, UK : TRACCS, the largest independent communications network in the MENA region, and Accordience , one of the world’s largest strategic communications agencies, which includes five agencies: Grayling , Citigate Dewe Rogerson , Cirkle , Red Consultancy and Movement , have announced the signing of a global strategic partnership agreement aimed at providing integrated communications services and programmes based on decades of experience and excellence in corporate communications and reputation management, across a wide network of more than 100 offices around the world .

This partnership reflects the effective response to the growing demand from companies and institutions for corporate communication services and solutions at the local, regional and international levels, led by a unified team with extensive experience. This unique partnership, through the wide spread of "Trax" in the Middle East and North Africa region, and the global capabilities of the "Accordians" Group, allows effective access to target audiences in various countries, while ensuring that influential communication messages are directed in line with local and cultural trends and visions.

Commenting on the partnership, Mohammed bin Ayed Al Ayed, CEO of TRACCS, said: “The corporate communications industry is at a turning point where creativity is at the core, and TRACCS has been a pioneer in driving this transformation and developing the industry for 27 years in the MENA region. As major companies seek to expand their business globally, the importance of corporate communications in building and managing reputations and delivering impactful messages has become more important than ever.”

“Our partnership with Accordians Group is not just a business collaboration, but a strategic commitment that allows us to provide added value to our clients, contributes to the development of our work teams, and supports the innovation process in the corporate communications sector globally. We believe that this partnership will enable us to provide integrated communication programs and solutions targeting various stakeholders in multiple countries, ensuring tangible successes in a competitive business environment,” Al-Ayed added.

“As we live in a fast-paced, interconnected world, businesses need communications partners with global insights and the ability to execute locally. Our partnership with TRAX enables us to deliver integrated communications services that meet the needs of organisations to maintain brand consistency globally, while taking into account local variables in each market,” said Sarah Schofield, CEO of Accurdians Group. “By leveraging the global capabilities and expertise of Accurdians Group, and the extensive network of TRAX in the Middle East and North Africa, we are building a strong partnership that will enable our clients to operate with confidence and sustainability across global markets. Whether they are a global brand looking to make an impact in the region or a Middle Eastern company looking to expand globally, we will offer them a unique and integrated approach to strategic communications.”

The partnership includes providing a comprehensive package of services, including strategic communication programs for brands, corporate and government communication, financial communication, digital strategies and social media, and others. These services will be provided across a variety of sectors, such as financial services, retail, fast-moving consumer goods, real estate development, sports, energy, technology, infrastructure, and others .

The joint cooperation between "Trax" and "Accordians" has begun, and has resulted in the implementation of many successful projects at the global level, which enhances the value of cooperation and integration between the two parties.

About Trax:

For over a quarter of a century, TRACCS has played a pivotal role in the development of the corporate communications industry in the MENA region, establishing itself as the largest independent communications network in the region. Headquartered in Saudi Arabia, TRACCS employs over 200 communications experts across 12 offices in 11 countries. TRACCS provides comprehensive communications services to a wide range of clients in the public and private sectors, including leading global corporations. TRACCS is home to the largest team of Arabic-speaking communications experts in the world, accounting for 85% of its total team. TRACCS has won numerous prestigious international awards throughout its history, is a member of the Public Relations and Communications Association (PRCA ), and is the only MENA firm listed in PRovoke Media’s list of the world’s top 250 PR agencies, ranking 155th in 2024.

About Accordians Group:

Accordians is one of the world’s largest strategic communications firms, with extensive expertise in corporate communications, crisis management and strategic brand communications programmes. With over 800 professionals across 37 owned offices and a global network of 54 affiliates, Accordians delivers impactful communications solutions to the world’s largest brands. Accordians’ five specialist agencies include Grayling , Citigate Dewe Rogerson , Cirkle , Red Consultancy and Movement .

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