PRESSR: Taraf announces its partnership with Karl Lagerfeld to launch luxury villas bearing the name of the international fashion house
Abu Dhabi, United Arab Emirates: Taraf, the real estate development company affiliated with Yas Holding Group, announced the signing of a partnership agreement with the international fashion house “Karl Lagerfeld” in the field of designing luxury villas within one of Taraf’s projects in the Emirate of Dubai.
Under the agreement, the luxury residential villa project, scheduled to be launched in the coming months, will be the first of its kind in the Middle East and the third in the world to bear the name of the “Karl Lagerfeld” brand. In 2021, the fashion house launched luxury residential units in Marbella, Spain bearing the brand’s signature, and then this year it launched a hotel containing residential units bearing the brand’s name in Malaysia.
Karl Lagerfeld is considered one of the most prominent creative talents with pioneering achievements in the world of fashion through his innovative and elegant designs, most notably his own brand, and his contributions to the international fashion houses he worked with, such as Chanel and Fendi. Lagerfeld was also distinguished by his passion for architecture and interior design. The residential villa project will reflect his vision based on linking the present and the future.
On this occasion, Lu Ping, CEO of Yas Holding Group, said: “We are pleased to announce our partnership with this world-leading fashion brand. This partnership will contribute to strengthening Taraf’s efforts to provide residential projects with a unique imprint that enhances its competitiveness in the real estate sector in the Emirates.” “This is in line with our commitment to providing exceptional real estate projects of high quality that meet various tastes and requirements.” Lu Ping added: “The Karl Lagerfeld brand will add an elegant touch to the design of the residential villa project, attracting those looking for residential options that combine luxury and modern life.”
For his part, Pierpaolo Righi, CEO of the Karl Lagerfeld brand, said: “Our partnership with Taraf is not limited to contributing to the provision of a residential villa project only. We are looking forward, through this partnership between Taraf and the Karl Lagerfeld team, to setting exceptional new standards that reflect our brand’s vision of methods.” Luxury and contemporary living in Dubai, by combining the arts of design and real estate to provide unparalleled residential experiences.”
It is noteworthy that residential projects bearing the names of international brands have recently witnessed an increase in demand due to the increase in the number of high-net-worth individuals, according to the report issued by the real estate consulting firm “Jones Lang LaSalle”, which reflects the necessity of developing projects signed by luxury brands to meet the demand. did you not sleep yet.
It is worth noting that Taraf, the real estate development company affiliated with Yas Holding Group, has been working since its establishment in early 2023 to implement distinctive real estate projects in vital areas in Dubai and Abu Dhabi to provide luxurious living experiences for residents in the country.
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An overview of luxury:
Taraf specializes in real estate development, and aims to design a group of luxury residential projects throughout the Emirates. The company, which was established in early 2023, intends to offer a series of exclusive and luxurious residential properties in a number of the most prominent luxury locations in the country for the benefit of local and foreign clients. Taraf's approach to focusing on the smallest details reflects its commitment to developing high-quality, lifestyle-based spaces, to inspire its communities and clients to achieve their full potential. Taraf falls under the umbrella of Yas Holding Group, the leading investment group based in the UAE. The launch of Taraf is in line with the group's efforts to diversify its portfolio and support its growth plans, in addition to setting new standards for the luxurious lifestyle of residents and investors in the UAE and abroad.
Website: www.tarafholding.com
About Karl Lagerfeld
Karl Lagerfeld shares the vision of its founder, Karl Lagerfeld, which combines the present and the future. The brand celebrates his ancient heritage, creativity and artistic sense.
Characterized by classic Parisian style and rock chic, the brand's collection includes ready-to-wear for women, men and children, as well as Karl Lagerfeld Jeans, bags, small leather goods, shoes, perfumes and eyewear. Additional categories also include the Karl Lagerfeld Maison furniture collection and international hospitality projects. The creative vision of the house is led by Design Director Hoon Kim; Along with brand ambassador Sébastien Jondeau, sustainability ambassador Amber Valletta, and others.
The Karl Lagerfeld brand reaches consumers in more than 200 stores around the world, including key retail and franchise partners, and has flagship branches in Paris, London, Munich, Dubai and Shanghai. In addition to its strong presence in the digital world in Europe, the Middle East and Asia.
In 2019, Karl Lagerfeld joined the "Fashion Pact", a global sustainability initiative that seeks to enhance the fashion sector's contribution to achieving environmental sustainability goals, especially in areas concerned with climate, biodiversity, and ocean protection.
Website: KARL.com
About Yas Holding
Yas Holding is a prestigious investment company based in the UAE, with a diversified business portfolio with 50 subsidiaries across various sectors, active in several sectors such as healthcare, agriculture, food, technology, education, real estate development and aviation. The group's commitment to providing high-value and quality products and services contributes to enhancing the scope of its services. Yas Holding companies are distributed throughout the Middle East, Africa, Europe and Asia.
Website: https://yasholding.ae
© Press Release 2023
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