Ibri, Oman – ASUS, in collaboration with Intel, announced the opening of a state-of-the-art artificial intelligence (AI) lab at the Directorate General of Education in Al Dhahirah Governorate, Ibri. This initiative represents ASUS's first AI-focused project for education in the region, underscoring the company's commitment to driving innovation and promoting the adoption of AI technologies in the education sector .

The Artificial Intelligence Lab supports the Sultanate of Oman's ongoing efforts to develop students' skills, empower teachers, and promote scientific research. Artificial intelligence is a key pillar of Oman Vision 2040, reflecting the Sultanate's commitment to strengthening its position among the leading nations in AI readiness and building a knowledge-based economy .

ASUS designed the lab using a range of its AI-powered devices, including rugged Chromebooks , AI-enabled PCs, and all-in-one (AiO) devices for classrooms and labs, as well as high-performance AI-powered devices to meet the demands of advanced research. These devices are also sustainable and environmentally friendly, contributing to a reduced carbon footprint, and offer long battery life and robust connectivity, making them ideal for hybrid learning environments .

It is worth noting that the capabilities of the new Intel® Core™ Ultra processors enable devices to offer advanced AI-powered features, making them ideal for creativity, productivity, and professional performance. AI acceleration capabilities are integrated directly into the processor itself through three engines working together: the CPU, GPU, and NPU, to efficiently run AI applications and features. This project combines ASUS's innovative hardware design, Intel's enhanced AI technologies, and the proven local expertise of Bahwan Enterprises & Communications to deliver a seamless AI-powered experience. Among the ASUS products showcased in the lab are the award-winning ExpertBook P3405 , P5405 , B1403 , and B3405 laptops, along with a range of all-in-one desktop PCs .

Dr. Faisal Al-Busaidi, Director General of the Directorate General of Information and Communications Technology, said: “ We highly appreciate the sincere efforts made by ASUS, Intel and Bahwan to implement the artificial intelligence lab in Al Dhahirah Governorate, which is in line with the Ministry of Education’s direction towards employing artificial intelligence technologies to support the educational process and develop the skills of our students .”

Madeleine Hong, General Manager of ASUS Business for Eastern Europe, the Middle East, Turkey, and Africa, said : “ We are proud and delighted to open the AI Lab in collaboration with Intel at the Ministry of Education in the Sultanate of Oman. Through this state-of-the-art facility, ASUS will showcase its AI-ready solutions, enabling teachers and students across the region to explore the limitless potential of AI within classrooms and research centers. This lab is expected to become a hub for innovation and capacity building in the field of AI, supporting Oman Vision 2040 and the National AI Program. Through this lab, students and teachers will be able to experience the transformative power of AI thanks to ASUS solutions in collaboration with Intel and Bahwan Enterprises and Communications .”

Yasser Mohammed Khair, CEO of Suhail Bahwan Holding Group LLC, said : “We are proud to collaborate with ASUS and Intel to launch the Artificial Intelligence Lab at the Ministry of Education in the Sultanate of Oman. This initiative reflects the Group’s commitment to supporting the Sultanate’s vision for developing education through innovation and technology. By combining ASUS’ AI-ready solutions, Intel’s advanced processors, and our trusted local expertise, we are confident that this lab will enable teachers and students to acquire the skills and resources necessary to succeed in the age of artificial intelligence .”

Engineer Taha Khalifa, General Manager of Intel in the Middle East and Africa, said : “ Intel is delighted to collaborate with ASUS in launching the AI Lab in Ibri, Oman, by providing advanced Intel® Core™ Ultra processors to support a new era of AI-led education. By integrating our enhanced AI technologies with innovative ASUS devices, we are providing students and teachers with advanced tools to explore the potential of AI, foster innovation, and support Oman Vision 2040. This lab embodies our commitment to empowering the next generation of AI innovators across the region .”

ASUS Education empowers schools, universities, and research institutions by providing robust, secure, and easy-to-manage technologies specifically designed to meet the needs of modern education. ASUS's learning solutions are currently deployed in over 100 countries worldwide, with the company collaborating with governments in the Middle East, Asia, and Europe to support national digital learning programs. Through these solutions, ASUS continues to play a pivotal role in shaping the future of AI-powered learning globally .

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About ASUS

ASUS is a global technology leader, delivering innovative and intelligent devices, components, and solutions that enhance the user experience. With an internal team of over 5,000 R&D experts, the company is globally recognized for constantly reimagining today's technologies . ASUS is regularly ranked among Fortune magazine's list of the world's most admired companies. The company is also committed to building a sustainable future by achieving carbon neutrality, driving the circular economy, and building a responsible supply chain that delivers shared value for all .

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Sanaa Al-Lababidi sana@oakconsulting.biz |

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