London, United Kingdom; Cairo, Egypt: Alta Semper, a global London-based private equity firm specializing in high-growth healthcare and consumer health markets, today announced that it has entered into definitive agreements to acquire a majority stake in Nature's Rule , a leading sports nutrition and supplement company headquartered in the United Arab Emirates with a well-established manufacturing base in the Arab Republic of Egypt .  

This acquisition consists of a majority share investment in Prowell Holding , the owner of Nature's Rule , which operates the largest manufacturing facility dedicated entirely to the production of sports nutrition and dietary supplements in the Middle East and North Africa region. The company relies on a state-of-the-art industrial infrastructure and high-level in-house research and development capabilities, enabling it to support a broad portfolio of private label clients, in addition to its own brands, most notably Redrex , its flagship and market-leading brand, which was developed in partnership with global bodybuilding icon Mamdouh Al-Subaie (known as "Big Ramy").

The founders will retain a substantial and influential stake in the company's ownership structure and will continue to play a leading role in managing and guiding the business. Under this partnership, a precise and focused strategic plan for value creation will be implemented, aiming to expand the product portfolio to include broader categories in the health and fitness sectors, strategically expand into new markets, and strengthen the platform's corporate character through the development of a management structure and the establishment of strategic partnerships. The primary focus will be on innovating and developing affordable, nutrient-enriched products that address micronutrient deficiencies and improve food security in marginalized communities .

In this context, Karim Ghali, Director and Head of Alta Semper’s North Africa business, stated : “ Nature’s Rule is a leader in its category, combining strong, high-value private label brands, a broad and diversified presence in several export markets, and an advanced manufacturing platform with sustainable competitive structural advantages. We are delighted to collaborate with the founders to support their growth, expand the business, and build a leading company across the entire region.”

For their part, Muhammad Hammoudi and Mahmoud Swilam, the co-founders of Nature's Rule , said: "This deal represents a pivotal and strategic milestone in Nature's Rule's journey, as it reflects a deep alignment of long-term vision between us and Alta Semper , and adds quality strategic and institutional expertise that will support the building of a more robust, sustainable, and scalable platform."

For his part, Big Ramey, co-founder of Nature's Rule , added: "Quality and credibility have been core elements of our corporate identity since day one, and this partnership is a pivotal step towards expanding and strengthening this vision within a more sophisticated and professional corporate framework, supporting our ambitions for broader growth."

Afsaneh Geetha, Managing Partner and CEO of Alta Semper, concluded by saying: “The company’s success is a clear reflection of the growing global shift towards adopting holistic healthy lifestyles, and it also reflects the strength of trusted local brands and their ability to achieve growth in high-potential markets. We are excited about this new phase of growth and the quality opportunities it holds for expansion and building sustainable long-term value.”

AltaSemer received advice from a group of specialist consultants, including Krossing Legal , Matouk Bassiouny & El-Hennawy Law Firm, Saleh & Barsoum & Abdel Aziz Law Firm, Amra Health , and IBIS Consulting . Nexus Capital served as the founders' financial advisor, supported by the law firm Amr & Partners .

This transaction remains subject to the usual conditions for completing acquisitions and obtaining all required regulatory and official approvals.

An overview of Alta Semper Capital

Founded in 2015, Alta Semper's mission is to provide equitable and sustainable access to long-term health solutions across high-growth markets. The company deploys strategic capital to support high-impact leading companies in the healthcare, consumer health, and health technology sectors, with a particular focus on Africa, contributing to the development of more efficient, inclusive, and sustainable healthcare systems.

An overview of " Nature's Rule "

Nature's Rule is a leading sports nutrition and dietary supplement company headquartered in the United Arab Emirates. The company operates the largest manufacturing facility in the region, based in Egypt, and serves a broad customer base across the Middle East and North Africa, as well as having a growing international presence in several global markets.

-I finish-

#Company Data   

Disclaimer regarding the content of press releases
The content of this press release is provided by a third-party provider. We do not assume any responsibility for, nor do we have any control over, such content. This content is provided on an "as is" and "as available" basis and is not edited in any way. Neither we, nor our affiliates, will be liable for the accuracy, endorsement, or completeness of any opinions, views, information, or materials contained in this content.
This press release is provided for informational purposes only; the content does not constitute legal, investment, or tax advice, nor does it offer any opinion on the suitability, value, or profitability of any particular portfolio or investment strategy. Neither we nor our affiliates will be liable for any errors or inaccuracies in the content, or for any actions you take based on that content. You expressly agree and acknowledge full responsibility for your use of the information contained in this press release.
To the extent permitted by applicable law, Refinitiv, its parent company, subsidiaries, affiliates, relevant shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors (collectively, the 'Refinitiv Parties') shall not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages; This includes, but is not limited to, losses of profits, savings, or revenues, whether due to negligence, tort, contract, or other theories of liability, even if the parties to Refinitiv were advised of the possibility of any such damages or losses occurring or actually anticipated them.