Abu Dhabi – United Arab Emirates, Elite Agro Holdings, the leading international food and agribusiness group, has strengthened its investment presence in the Kingdom of Morocco by opening its seventh farm through its subsidiary, Elite Harvest Morocco, in a move that reflects the group’s commitment to expanding its international operations and consolidating its position as one of the most prominent agricultural investors in the region .

The opening ceremony was attended by His Excellency Al-Asri Saeed Ahmed Al-Dhaheri, the UAE Ambassador to the Kingdom of Morocco, His Excellency Dr. Obaid Saif Hamad Al-Zaabi, Chairman of the Board of Directors of the Arab Authority for Agricultural Investment and Development, along with a number of local officials, partners, representatives of relevant authorities and members of the local community .

The new farm is located in the city of Quneitra on an area of 200 hectares, and is dedicated to the production of high-quality blueberries and raspberries, relying on the latest irrigation systems and advanced agricultural technologies that contribute to enhancing production efficiency and achieving the highest standards of agricultural sustainability .

Hassan Halawi, CEO of Elite Agro Holding Group, said: “The opening of our seventh farm in the Kingdom of Morocco represents an important strategic milestone in the Group’s growth journey, and embodies our vision to become the leading producer of berries in the Arab world and one of the influential players in global markets. Morocco is now the Group’s largest production platform in this vital sector, and it forms a key pillar in our long-term expansion plans.”

He added: “The berry sector is witnessing rapid growth in global markets, which opens up promising prospects for companies that can combine quality, innovation and sustainability. From this standpoint, we continue to invest in developing our production capabilities and strengthening our international presence, based on the successes we have achieved in the UAE and global markets.”

The opening of the new project reflects the growing confidence that Elite Agro Holding places in Morocco as one of the most promising agricultural markets and a strategic platform for production and export. It also confirms the group’s commitment to supporting sustainable agricultural development, promoting rural development, creating jobs, and increasing the competitiveness of Moroccan agricultural exports in international markets .

With direct investments exceeding 500 million dirhams, the group has become one of the most prominent foreign investors in the Moroccan agricultural sector, while its projects have contributed to providing more than 8,000 direct job opportunities, thus enhancing the contribution of the agricultural sector to achieving sustainable economic and social development .

Through Elite Harvest Morocco, the group manages several strategic production sites distributed across a number of key agricultural regions in the Kingdom, including Kenitra, Sidi Yahya, Fez, Beni Mellal, Sefrou, Marrakech, and Benslimane. These sites produce a diverse range of high-quality crops, including blueberries, raspberries, pomegranates, pears, apples, peaches, plums, grapes, cherries, citrus fruits, persimmons, and prunes, to meet the needs of local and international markets .

Elite Harvest Morocco’s operations have received a number of prestigious international certifications in the areas of quality, food safety and sustainability, reflecting the company’s commitment to implementing responsible best agricultural practices, preserving natural resources and enhancing production efficiency .

About Elite Agro Holdings

Elite Agro Holdings is a leading UAE-based international group in the food and agribusiness sector, specializing in agricultural investment, farm development, management and operation, food processing, trading and distribution, livestock production, and the provision of innovative agricultural solutions. The group manages over 32,000 hectares of farmland in the UAE, Serbia, Morocco, Mauritania, and Ethiopia, leveraging cutting-edge technologies and sustainable practices to enhance food security and support food value chains regionally and globally .

About Elite Harvest Morocco

Elite Harvest Morocco is the operating arm of Elite Agro Holding Group in the Kingdom of Morocco, specializing in the cultivation and export of high-quality fruits and vegetables, with a focus on promoting sustainable agricultural practices, supporting local employment, and contributing to food security and economic development .

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