Dubai, UAE: Pure Place Real Estate Development, owned by Lals Group – one of the region’s leading retail business groups – has announced the completion of the structural work on its residential project, “Burj Place,” located in the Dubai Land Residence complex, indicating the completion of the building’s basic construction work.

Lal Janwani, Chairman of the Lals Group, and Jayant Janwani, Vice Chairman, announced this achievement during a special ceremony held to celebrate the project's transition to the next phase of development.

The “Bliss Tower” project is being developed and marketed in cooperation with GRID , a company specializing in managing the lifecycle of real estate projects. Sales have exceeded 90% so far, while the project continues to progress steadily towards completion within the planned timeframe.

Bliss Tower is situated within an integrated urban community aligned with the objectives of the Dubai Urban Plan 2040, where over 60% of its area is dedicated to green spaces and open areas. The project's design is inspired by Japanese philosophy, which emphasizes deliberate and planned simplicity, while prioritizing seamlessness, comfort, and ease of living. This provides residents with a balanced lifestyle supported by carefully selected amenities and a comprehensive community infrastructure.

The project features a range of thoughtfully designed residential units, including one-bedroom apartments, luxurious two-bedroom apartments, and two-and-a-half-bedroom units, catering to the needs of modern residents and the demands of contemporary urban living. With prices starting from AED 1.1 million and an attractive 20:80 payment plan, Burj Al Bliss is an ideal choice for both end-users and investors.

During his speech at the ceremony held to mark the completion of the tower's structural framework, Jayant Janwani said: "Today, we are proud to celebrate the completion of the structural framework of Place Tower in Dubailand Residences, which is one of the fastest-growing residential areas and attracts significant investment in Dubai. The project boasts a strategic location that provides easy access to a number of the emirate's most prominent destinations, including Downtown Dubai, Dubai Academic City, Dubai Outlet Mall, IMG Worlds of Adventure, and Dubai Silicon Oasis. Place Tower comes as a well-thought-out response to the needs of both residents and investors, by providing a quality real estate product that aligns with the growing market demand, and at the right time."

“Bliss Tower” is being developed in collaboration with GRID , the project’s development lifecycle management partner, which oversees all stages of design, construction and marketing, ensuring the project is delivered to the highest quality standards and with complete smoothness.

Janwani added: “ GRID has delivered an exceptional development experience that has encompassed all stages from design and construction to marketing and sales. The completion of the structural framework of Bliss Tower in just 14 months from the start of construction work is clear evidence of the success of this fruitful collaboration .”

For his part, Shirin Gupta, founder and CEO of GRID, said: “The Janwani family’s vision for this project stemmed from a clear desire to develop one of the finest residential projects in the region, characterized by quality, comfort and thoughtful design. With the completion of this phase of construction work, ‘Bliss Tower’ embodies an exemplary model of precision in execution, the strength of cooperation and the shared commitment to delivering the highest standards of excellence.”

He continued, "In a market where many companies face challenges in accessing highly qualified contractors, GRID's extensive network has enabled us to provide a seamless, integrated development experience, from initial concept to final delivery."

According to Janwani, the "Bliss Tower" project has witnessed remarkable customer interest, a direct reflection of the ongoing demand for thoughtfully designed residential projects targeting the middle-income market. This interest comes at a time when the supply of spacious and well-designed one- and two-bedroom units remains limited, further enhancing the project's appeal to buyers seeking high quality and genuine value.

Maurya Krishna, Board Member and Partner at GRID , highlighted the project's remarkable performance, saying: "From day one, we have been managing risks meticulously and carefully. Today, nearly 90% of the tower's units have been sold, with a significant price increase recorded in a period of no more than four months. 'Bliss Tower' is one of the most prominent success stories in the Dubai Land Residence complex."

He added: "With the completion of the main structural framework and the commencement of interior finishing works, the project is steadily progressing towards establishing its position as one of the most prestigious residential addresses in the region."

Bliss Tower offers a complete living experience that blends comfort and luxury, through a distinguished collection of modern lifestyle amenities. These include an Olympic-size infinity pool, a naturally lit fitness studio, dedicated yoga and meditation areas, indoor and outdoor play spaces, a banquet hall, landscaped walkways, and community lounges designed for relaxation and connection. The project also incorporates environmentally friendly elements that align with Dubai’s sustainability vision, reflecting its commitment to providing a sophisticated and environmentally responsible lifestyle.

About "Lals Group" :

Founded in 1979, Lals Group is one of the oldest and most diversified business groups in the Gulf region, with a presence spanning nearly five decades. Headquartered in the United Arab Emirates, the group has established itself by introducing and expanding a portfolio of leading international and local brands in the retail and lifestyle sectors .

The Lals Group operates in the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman, overseeing over 2.5 million square feet of retail space across a network of more than 90 stores. Its portfolio includes well-known brands such as Homes r Us , Mom Store , Daiso Japan , US Polo Assn. , and Carter's , serving millions of customers throughout the region.

In addition to retail, Lals Group has diversified its operations into various sectors, including real estate development, healthcare, fitness, consumer goods distribution, education, and other emerging industries. Its real estate portfolio includes several prominent projects such as The 118 Downtown, The Residence JLT, and Signature Mansions at Jumeirah Golf Estates. Driven by its commitment to excellence, innovation, and a customer-centric approach, Lals Group continues to create sustainable, long-term value across its markets.

About GRID :

GRID is a leading, award-winning private real estate development and lifecycle management company operating across the UAE, UK, and Cyprus. The company is renowned for delivering high-quality, innovatively designed real estate projects across various sectors, including residential units, high-end branded hotel residences, hospitality, commercial buildings, and mixed-use developments.

GRID manages a real estate development portfolio valued at over US$2.2 billion (approximately AED 8 billion), spanning more than 6.8 million square feet, of which 1.9 million square feet have already been delivered. With decades of accumulated experience in development, design, execution, and sales, the company combines a well-considered design vision with disciplined execution to achieve the highest levels of quality .

GRID is widely recognized for its commitment to the highest global standards, integrity, and quality, collaborating with leading partners to deliver integrated development projects that meet future needs and contribute to creating sustainable value for investors, residents, and the cities in which it operates.

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