Riyadh: Bank Al-Jazira announced the launch of its new brand identity under the slogan "Where Wealth Grows," a move that reflects the continuation of a 50-year growth journey during which successive transformations have shaped the bank into what it is today. This new identity represents the culmination of a strategic phase that has strengthened the bank's role and position in the Saudi banking sector.

As part of this new phase, the launch of the new identity also included Aljazira Capital, the investment arm of Bank Aljazira, reflecting the group's unified vision and strategic direction. Aljazira Capital's new identity embodies its evolution as an investment company specializing in wealth management and investment solutions, focusing on providing carefully tailored services that meet investors' aspirations and reinforce its role as a trusted partner in building and growing long-term investment portfolios, in line with the bank's overall direction .

The announcement also included the launch of a new identity for the Fawry service, in line with the bank’s updated identity and reflecting its commitment to providing reliable and seamless money transfer services within an advanced financial system .

In this context, Mr. Naif bin Abdulkarim Al-Abdulkarim, CEO and Managing Director of Bank Al-Jazira, said :

"The new identity is not just a visual change, but a true reflection of what the bank has become today. Since updating our strategy in 2023, we have worked on rebuilding the way we operate, unifying the efforts of the bank's sectors around one goal, and the results we see today in service quality and speed of completion confirm that we are moving in the right direction . "

The new identity reflects what the bank has become today after updating its strategy in 2023, which constituted a pivotal turning point in its journey, as it included developing an integrated banking system and focusing on wealth management for individuals, through building a more flexible and efficient banking model that leads its services digitally, balances sustainable growth, enhances the corporate portfolio, invests in digital infrastructure and human capital, and raises the efficiency of operational processes .

Since its inception, Bank Al-Jazira has undergone successive phases of growth and transformation, evolving from a traditional bank to a more innovative and specialized financial institution, culminating in its current position as a bank that places wealth management at the heart of its operations and offers a banking experience built on long-term relationships and a deep understanding of clients' financial aspirations . In parallel, the bank is solidifying its role as a trusted partner for businesses of all sizes, from large corporations to small and medium-sized enterprises (SMEs), through banking solutions that support growth and sustainability, contributing to the empowerment of this vital sector in line with the Kingdom's economic development goals.

Bank Al-Jazira’s current approach is based on a clear core idea embodied in the new slogan “Here wealth grows,” which expresses the bank’s role as a key partner in building wealth and achieving sustainable value for its individual and corporate clients .

About Bank Al-Jazira

Bank Al-Jazira is one of the leading financial institutions in the Kingdom of Saudi Arabia, committed to supporting the financial well-being of individuals, companies and institutions through specialized and integrated banking solutions in wealth management, based on a deep understanding of customer needs and building long-term relationships .

The bank also continues to strengthen its position as a trusted partner to the business sector and a major supporter of small and medium enterprises, in addition to leading the way in digital transformation through its advanced platforms, such as “Al-Jazira Online” and smartphone applications, providing a seamless and secure banking experience that allows customers to manage their financial affairs anytime and from anywhere.

-I finish-

#Company Data

Disclaimer regarding the content of press releases
The content of this press release is provided by a third-party provider. We do not assume any responsibility for, nor do we have any control over, such content. This content is provided on an "as is" and "as available" basis and is not edited in any way. Neither we, nor our affiliates, will be liable for the accuracy, endorsement, or completeness of any opinions, views, information, or materials contained in this content.
This press release is provided for informational purposes only; the content does not constitute legal, investment, or tax advice, nor does it offer any opinion on the suitability, value, or profitability of any particular portfolio or investment strategy. Neither we nor our affiliates will be liable for any errors or inaccuracies in the content, or for any actions you take based on that content. You expressly agree and acknowledge full responsibility for your use of the information contained in this press release.
To the extent permitted by applicable law, Refinitiv, its parent company, subsidiaries, affiliates, relevant shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors (collectively, the 'Refinitiv Parties') shall not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages; This includes, but is not limited to, losses of profits, savings, or revenues, whether due to negligence, tort, contract, or other theories of liability, even if the parties to Refinitiv were advised of the possibility of any such damages or losses occurring or actually anticipated them.