The card utilizes "Visa Flex Credential" technology to improve the efficiency of foreign exchange transactions and cross-border payments.

The launch of the card represents a global first for "Visa Flex Credential" technology, which supports multiple currencies for cross-border transactions.

Dubai, UAE: LV, the UAE’s first and largest digital bank from Emirates NBD, a leading banking group in the Middle East, North Africa, and Turkey, has announced the launch of its “Multi-Currency Visa Card,” enabling customers to make global payments with a single card, with transactions automatically routed to the most suitable currency. This launch marks a global first for Visa Flex Credential technology, which supports multiple currencies for cross-border transactions.

This card allows customers to hold and spend funds in UAE dirhams as well as major global currencies, including US dollars, British pounds, euros, Canadian dollars, and Australian dollars, all managed instantly through the Laf app. This multi-currency card targets frequent travelers, international shoppers, and customers with international financial needs, simplifying the management of multiple cards and eliminating the need for manual currency conversion.

This service relies on Visa Flex Credential technology, which automatically and intelligently selects the most suitable currency for the cardholder to complete the payment. Customers can spend globally using a single card, and transactions are automatically converted to UAE dirhams if the foreign currency balance is insufficient, ensuring seamless payments and minimizing additional foreign currency conversions abroad.

In this context, Rohit Garg, Head of Retail Products and Chief Digital Officer – Retail Banking and Wealth Management at Emirates NBD Group, said: “With the launch of the multi-currency card, LIFE Bank is contributing to facilitating global spending, helping customers to seamlessly use multiple currencies on a single, secure debit card, thus reducing transaction costs. This step comes as part of our ongoing efforts at LIFE to develop our digital offerings and experience to benefit our customers. The launch of the multi-currency card, powered by Visa Flex Credential technology, reflects our focus on innovation, customer convenience, and providing them with freedom of choice.”

For her part, Salima Jotiva, Vice President and General Manager of Visa in the UAE, said: “With this first-of-its-kind step that enables the use of a multi-currency card with ‘Visa Flex Credential’ technology for cross-border transactions, we aim to provide consumers with more convenience, flexibility, and control over how they pay, as well as give banks a scalable solution to enhance their digital offerings. As cross-border spending from the UAE continues to grow, Visa is committed to providing products that meet the changing needs of customers and expand the possibilities of digital payments.”

The launch of this new card supports Emirates NBD’s comprehensive strategy to enhance its digital leadership and expand its cross-border banking services. For Bank of London, the multi-currency card is a key pillar in its digital growth roadmap, reinforcing its position as a leading digital bank offering modern banking services in the region, while simultaneously supporting increased customer engagement and international transaction activity.

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