Abdullah Al-Majhem: "The Floward Card" reflects Boubyan's commitment to designing innovative solutions through strategic partnerships with startups and promising digital platforms.

Abdulaziz Basem Al-Loghani: We are proud to launch our latest innovations in cooperation with Boubyan and Visa to enhance the customer experience.

In a first-of-its-kind collaboration, Boubyan Bank and Floward announced the launch of the “Floward Card” prepaid card, in cooperation with “Visa”, as the first gift card of its kind in the State of Kuwait, approved by the Central Bank of Kuwait, in a step that reflects the development of digital gifting solutions and their integration with innovative financial services.

This launch represents a new model in the world of gifts, as the card redefines the traditional concept of cash gifting by offering an innovative solution that combines elegance and flexibility within a secure digital framework that complies with the highest regulatory standards and aligns with the innovation trends in the e-commerce and digital financial services sectors.

The announcement of this collaboration came during a special meeting, attended by Abdullah Al-Majhem, Deputy CEO of Private and Personal Banking at Boubyan Bank, and Abdulaziz Basem Al-Loghani, Chairman and CEO of Floward, along with a number of leaders and officials from both sides.

Representing Boubyan Bank were General Manager Saleh Al-Mansour, General Manager of Personal Banking Bashar Al-Doub, and General Manager of Direct Banking Channels Khaled Al-Shammari. Floward was represented by Chief Financial Officer Sayed Abbas Al-Mahri, Chief Marketing Officer Mohammed Moussa, Strategy Manager Khaled Al-Sharikh, and Floward Kuwait Country Manager Bader Al-Othman. During the meeting, the partnership's dimensions, objectives, and its role in delivering a comprehensive and unique gifting experience to the local market were discussed.

The "Floward Card" functions as a prepaid card, offered within the various Floodward gift packages, giving its holders the freedom to shop anytime and anywhere, whether through electronic channels or through points of sale, in all places that accept Visa cards.

Boubyan... Enabling Innovation

Commenting on this collaboration, Al-Mujahm said that the launch of the "Floward Card" reflects Boubyan Bank's approach as an innovative bank in developing products and solutions that meet customer aspirations and provide them with an easy and practical experience related to their daily needs.

He explained that the cooperation with "Floward" began in its early stages as one of the bank's distinguished partners in providing exclusive offers and benefits to customers. However, the launch of the "Floward Card" today represents the transfer of this cooperation to a more advanced level, through the provision of a new solution that was developed with technical and operational support from Boubyan Bank, which ensures efficient implementation and ease of use, and reflects the bank's keenness to listen to customer feedback and understand their changing expectations, and to provide a different and more elegant gifting experience.

Al-Mujhem emphasized that Boubyan is always keen to listen to its customers and work to meet their needs by developing innovative and easy-to-use products and solutions, through diverse partnerships with promising digital platforms, which contributes to providing them with real value.

Al-Mujhem pointed out that this cooperation comes as a continuation of the partnership with Visa, which aims to develop innovative financial solutions and improve customer experience, expressing his pride in launching this cooperation, which embodies the integration of roles between partners in providing a new and different product to the Kuwaiti market.

The Floward card is a revolutionary step in the world of gifts.

For his part, Al-Loghani said, "We are proud to launch our latest innovation in the State of Kuwait through the 'Floward Card', which is approved by the Central Bank of Kuwait and offered in cooperation with Boubyan Bank and Visa."

This move reflects Floodward's ongoing commitment to developing modern gifting solutions that meet customer expectations and needs in an innovative way."

He added that the "Floward Card" works as a prepaid card that gives its holders complete flexibility to shop anytime and anywhere, while elevating the idea of traditional cash gifting to a more elegant and private experience, as the card is presented within distinctive Floward bouquets of roses, making the gifting a complete and unforgettable moment.

Al-Loghani pointed out that the cooperation with Boubyan Bank, one of the most innovative and reliable banks in the State of Kuwait, reflects Floward’s keenness to provide a product that combines security, ease and credibility, stressing that this partnership comes within the framework of the company’s endeavor to provide reliable and high-quality gifting solutions to the local market.

He emphasized that innovation is at the heart of Floward’s strategy, explaining that the “Floward Card” represents an extension of the company’s commitment to redefining the gifting experience and making it smoother and more meaningful, enhancing the value of special moments and keeping pace with customer aspirations.

Al-Loghani concluded his statement by noting that customers in Kuwait can order the "Floward Card" through the Floward app or website starting from February, and enjoy it within the distinctive rose bouquets for a complete and unique gifting experience.
About Boubyan Bank:

One of the leading Islamic banks in Kuwait, Boubyan Bank is committed to providing innovative and advanced digital banking solutions that meet the needs of diverse customer segments. Boubyan continues to strengthen its strategic partnerships with startups and digital platforms, supporting innovation and reinforcing its role as a key driver of the digital economy.

About Floodward Company:

Founded in 2017, Flowerward is the premier destination for flowers and gifts for all occasions in the Middle East. Flowerward imports roses from the finest gardens worldwide, which are then arranged by expert florists and delivered through the company's own delivery service.

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