Zawya - Press Releases: Strategic collaboration between Almosafer and Accor Hotels in Makkah to enhance accessibility to the Holy City
Riyadh, Saudi Arabia: Almosafer Travel and Tourism, a leading travel company in Saudi Arabia, announced a strategic partnership with Accor Hotels in Makkah, which includes Raffles Makkah Palace, Fairmont Makkah Clock Royal Tower, Swissôtel Makkah, and Swissôtel Al Maqam Makkah. This collaboration aims to enhance accessibility, improve distribution channels, and expand the availability of hospitality services, supporting tour operators and contributing to a better experience for pilgrims, Umrah performers, and visitors to the Holy City, in accordance with the highest operational and hospitality standards.
These four iconic hotels are located just steps from the Grand Mosque and are among the most sought-after accommodations in Mecca, offering exceptional proximity, high-quality service, and ample capacity. Almosafer will enhance accessibility to these hotels, ensuring greater availability and operational flexibility for tour operators and pilgrims in global markets.
This partnership supports the ambitions of Saudi Vision 2030, which aims to transform the Kingdom into a global tourist destination, by expanding the reach and presence of Accor hotels in Makkah through the Almosafer travel platform. This step will also facilitate booking processes, improve access to hotel units, and ensure optimal utilization and availability during peak seasons and Hajj and Umrah periods.
This partnership will leverage Almosafer’s integrated travel portfolio, including Mawasem, a leading provider of Hajj and Umrah packages, and Discover Saudi, a leading destination management company in the Kingdom (also part of Almosafer), which supports the growing Umrah Plus initiative by offering curated tour packages that extend beyond the Hajj and Umrah pilgrimages. Almosafer Business will facilitate government and corporate travel to Makkah, while Almosafer Individuals will focus on expanding its reach and access to the GCC markets.
Furthermore, this initiative will leverage the extensive global network of Almosafer Group, which includes a large base of travel agents in key international markets, as well as its own offices in Pakistan and Indonesia, and representative offices in other strategic markets. This network provides efficient and scalable access to a wide range of accommodations for its corporate, government, and individual traveler clients alike.
As one of the leading accommodation providers in Makkah, Almosafer maintains its position as a top contributor to Accor Group's property sales in Makkah. This collaboration will further strengthen Almosafer's role as a key partner, leveraging its diverse portfolio to showcase these properties and facilitate access to them through various channels for its corporate, government, and individual traveler clients.
Regarding the importance of this partnership, Muzammil Ahsin, CEO of Almosafer Travel and Tourism, stated: “Accor’s portfolio of hotels in Makkah, which includes Fairmont, Raffles, and Swissôtel, represents one of the most prominent hotel assets in the Holy City. This partnership reflects our shared focus on enhancing accessibility, distribution efficiency, and the ability to scale significantly. As demand for Hajj and Umrah continues to grow in line with the Kingdom’s Vision 2030, partnerships of this kind are essential to support seamless planning and service delivery for pilgrims and travel agents worldwide.”
Salem Al Shahrani, Managing Director of Accor Hotels at Clock Towers, said: “We are delighted to partner with Almosafer, the leading travel company in Saudi Arabia, to offer exceptional experiences to our guests in Makkah. Through this collaboration, we aim to ensure that every pilgrim and visitor has access to world-class hospitality services befitting the profound spiritual significance of their journey. Together, we are redefining the standards of comfort and accessibility in one of the holiest destinations in the world.”
Accor boasts the largest presence among international hospitality operators in the religious markets of Mecca and Medina. In Mecca alone, the group manages 11 hotels with over 12,000 rooms, reflecting its significant presence and influence in this vital sector.
In support of the goals of Saudi Vision 2030, the partnership between Almosafer and Accor embodies the importance of integrating efforts between the travel and hospitality sectors, contributing to easier access to the holy cities and expanding the range of services offered there. This partnership also supports improving the availability of accommodation options and developing distribution mechanisms to better serve pilgrims, in line with the Kingdom's long-term strategic directions.
Al-Musafer Travel and Tourism Company
Leading travel company in Saudi Arabia
Almosafer is a leading force in the travel and tourism sector in Saudi Arabia, enhancing the travel experience both within the Kingdom and internationally, across the region and the world. As a key national partner in developing the tourism sector, the company supports the Kingdom's Vision 2030 goals by serving key sectors through an integrated tourism ecosystem.
Almosafer offers customer-centric products and services through its own integrated platform, built on data, technology, and scalability. By embracing AI-powered innovation, the company is enhancing the traveler experience and boosting operational efficiency across the board.
Almosafer elevates travel experiences through its various businesses operating under the Almosafer umbrella:
- Almosafer, the leading travel brand in the Middle East, provides travelers with a seamless and integrated booking experience for domestic and international travel through a multi-channel platform. Almosafer Concierge also offers customized solutions tailored to the needs of VIPs and clients with special requirements through services designed specifically for them.
- Almosafer Business provides travel management solutions for businesses and government agencies through integrated services and an advanced electronic travel management portal.
- Almosafer Activities (a joint venture with Clock), the first integrated tour and activity platform in the Saudi market, provides diverse experiences across the Kingdom for travelers from within and outside Saudi Arabia.
- Discover Saudi Arabia is the Kingdom’s leading destination management company, specializing in inbound tourism, tour operations, meetings, conferences and exhibitions services, in addition to distribution through digital channels.
- Seasons Hajj and Umrah tour operator provides integrated, high-quality travel arrangements, and enables foreign agents in key international markets to have simple mechanisms to obtain services.
For media inquiries, please contact:
Nivin William
Pearson | bursonglobal.com
nivine.william@bursonglobal.com
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