Cairo – Tilda, a leading fintech company in Egypt, announced the official launch of its securities investment service, a strategic shift towards providing a comprehensive financial ecosystem. The new service allows users to invest directly in the Egyptian Stock Exchange and investment funds through the app, eliminating the need for traditional intermediaries or complex procedures. This makes it the first app in Egypt to combine payment services, card issuance, and securities trading within a unified digital platform .

The new service offers a simplified investment experience targeting a wide range of users, especially those not specialized in financial markets. Users can track stock prices in real time, easily execute buy and sell orders, and subscribe to investment fund units, all without any commissions, fees, or monthly subscriptions . The platform also allows users to open an investment account using only their national ID card within minutes, eliminating the need for paper documents or in-person visits. This approach reflects Tilda's commitment to integrated digital solutions aimed at reducing the traditional complexities associated with investment processes .

In this context, Ahmed Sabah, CEO of Tilda, said : “ Tilda launched with an ambitious vision to redefine the financial services experience in Egypt, by simplifying it and making it more inclusive and accessible. Today, the launch of investment services represents a qualitative leap in our journey, as we move from facilitating daily transactions to enabling individuals to build their wealth effectively and sustainably . ”

He added: “We are not just offering an investment tool, but rather working to provide an integrated system that puts the capital market within everyone’s reach, through a smooth and transparent digital experience that removes traditional barriers. Our goal is to enable millions of Egyptians to make more informed financial decisions, and to give them real and immediate control over their money, which enhances their ability to plan their financial future with confidence and independence .”

Furthermore, Tilda offers an innovative model by integrating its investment service with its financial card system. Users can directly link their investments to their Tilda card, enabling them to deposit funds or withdraw profits instantly without waiting periods or transfer fees . This integration represents a significant leap forward in money management, as investment profits can be used directly for purchases or cash withdrawals from ATMs, seamlessly connecting investment to everyday financial use in an unprecedented way .

This move aligns with Tilda's vision to promote financial inclusion in Egypt by providing easy and secure investment tools for millions of users. The company aims to empower individuals to manage and invest their money without requiring advanced financial expertise, thus opening the door for new segments of the population to enter the financial market . Furthermore, the service contributes to the digital transformation of the financial sector by offering innovative solutions that reduce reliance on traditional channels and enhance the efficiency and speed of financial transactions .

Since its launch in 2022, Tilda has successfully established itself as one of the leading digital payment platforms in Egypt, offering prepaid card issuance, money transfer, and bill payment services, in addition to developing innovative financial solutions . The launch of its investment service reflects the company's continued expansion and product development in line with the needs of the Egyptian market, and further strengthens its competitiveness in the rapidly growing fintech sector .

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