Hayatna, the leading national brand in the dairy and beverage sector, announced the launch of the “Homeland Protectors” initiative, in honor of the frontline men and women who continue to work tirelessly to protect the community and ensure its security and stability in the United Arab Emirates.

This initiative stems from “Hayatuna’s” deep belief that the prosperity of society is only achieved thanks to the continuous efforts and great sacrifices made by members of the armed forces, the police, the civil defense, and all those who ensure the safety of the homeland while others enjoy comfort and peace of mind.

On this occasion, “Our Life” stated: “Because our life is… from your life, we believe that it is our duty to give back to those who protect our present and safeguard our future. The ‘Guardians of the Home’ initiative is a sincere expression of our gratitude and our commitment to be part of the system of giving that makes the UAE a model of security and stability.”

The “Guardians of the Home” initiative aims to translate gratitude into tangible action, as “Our Life” offers a 10% discount on all its products throughout the UAE during the month of April, as a message of appreciation that extends to everyone who lives on this land, and reflects the spirit of giving and solidarity that unites us.

This step reflects “Hayatuna’s” ongoing commitment to supporting the Emirati community, promoting the values of belonging and pride, and reinforcing the concept that the strength of the nation stems from the cohesion of its people and their appreciation for those who protect it.

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