An integrated digital system that combines enhancing regulatory compliance with workforce management and operational processes.

The launch of "du Launchpad" supports the National Entrepreneurship Agenda's goal of making the UAE the global capital for startups.

Dubai, UAE – Du, a leading telecommunications and digital services company, has announced the launch of its AI-powered “du Launchpad” platform to support the growth of entrepreneurs and micro and small businesses in the UAE.

As the first digital platform led by a telecommunications company in the UAE, du Launchpad contributes to the UAE's ambition to become a global hub for startups. Developed in partnership with Peko, the platform falls under the du Business umbrella, bringing together all essential business services into a single, streamlined platform. This accelerates operational processes, eliminates administrative complexities, and speeds up implementation, allowing small and medium-sized enterprises (SMEs) to focus on growing their businesses.

The comprehensive suite of services offered by du Launchpad includes accounting solutions, human resources management and payroll software, corporate tax filing services, integration with WhatsApp Business solutions, and invoicing systems. Thanks to its reliance on automation technologies and AI-powered workflows, the platform saves time and human effort, enhances regulatory compliance readiness, and ensures seamless daily operations.

As part of its commitment to providing effective economic solutions, “Du” offers distinctive and cost-effective packages that allow subscribers access to the best five essential services that have been specifically designed to support entrepreneurs and business owners in enhancing their operational efficiency and reducing costs.

In this context, Karim Benkirane, Chief Commercial Officer at du, said: “The du Launchpad platform goes beyond the concept of individual tools, offering a single, superior platform powered by artificial intelligence technologies. It helps SMEs scale their businesses by saving time, streamlining processes, and enhancing regulatory compliance. The platform’s cost-effective subscription packages, along with the free services bundle, will alleviate the burden on entrepreneurs. Providing essential services and automating key workflows through a single platform allows business owners to focus more on growth strategies and business development instead of being preoccupied with daily operational details. Our collaboration with Peko embodies our firm and ongoing commitment to being the leading supporter and enabler of entrepreneurs in the telecommunications sector, in line with the UAE’s strategic vision to support and nurture SMEs and startups.”

The launch of du Launchpad embodies du’s unwavering commitment to providing pioneering solutions for the economy in general and the SME sector in particular, in line with the UAE’s National Entrepreneurship Agenda, which aims to make the UAE a home of entrepreneurship by 2031. The platform’s launch comes at a time when SMEs are facing increasing pressure from the complexities of regulatory compliance requirements, government regulations, and workforce management challenges, all of which drain the time, effort, and financial resources needed for growth. Sectors such as professional services, retail and e-commerce, food and beverage, medical clinics, construction and contracting, and trading and logistics companies are among the most affected by these challenges. The platform offers practical and innovative solutions to these challenges by integrating all the essential services that businesses need into a single smart system powered by artificial intelligence. This streamlines complex administrative procedures and empowers business leaders to focus on building strong, resilient, and scalable companies.

Kashif Khan, founder and CEO of Peko, said: “Our partnership with du in launching the du Launchpad platform enhances the empowerment of small and medium-sized enterprises by simplifying complex administrative tasks, allowing them to focus on growth and business development. By integrating smart compliance technologies and automation, we are helping companies maintain their agility and adaptability in a highly competitive market.”

The du Launchpad platform guarantees small and medium-sized enterprises (SMEs) clear and measurable results, including significant time savings through streamlined administrative processes, reduced regulatory and financial risks through specialized and integrated regulatory compliance support, and lower operating costs through competitively priced subscription packages. By covering the entire operational spectrum, from government transactions and PR PRO services to compliance management, human resources, and AI-powered workflow automation, the platform empowers entrepreneurs and frees up their time to focus on their customers, develop their teams, and scale their businesses.

It should be noted that du Launchpad is available to du Business customers through the MyAccount portal or through the dedicated digital platform for du Launchpad.

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About "Du":

Under the slogan “du: Life with Du,” the company contributes to enriching the lives of communities through a comprehensive and integrated portfolio of leading communications solutions, including mobile, fixed-line, broadband, entertainment, and fintech services. Through its pioneering digital approach, supported by ultra-reliable fiber optic networks and 5G technology, du provides innovative solutions for cloud computing, AI-powered analytics, advanced cybersecurity, and IoT technologies. As the trusted digital enabler for the telecommunications sector and a leader in the UAE’s digital transformation journey, du collaborates with a dynamic ecosystem of strategic partners to drive operational excellence across various sectors and communities and contribute to shaping a more connected and advanced digital future for the region.

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