Zawya - Press Releases: Policy Bazaar and Tappy form a strategic partnership to launch a flexible payment service in the UAE, with support from TapPays.

Dubai – Policybazaar , the UAE’s leading insurance platform, and Tabby , the region’s financial services app, today announced a strategic partnership that will transform how UAE residents manage their insurance payments. Under this partnership, Policybazaar customers will be able to convert their premiums into manageable monthly installments through Tabby, with a flexible four-month payment plan that is interest-free and free of processing fees.

This integration is now available on the Policy Bazaar platform, with Tap Payments providing the payment infrastructure that supports the purchase experience. Tap's payment infrastructure allows customers to select Tap at the point of purchase, ensuring a clear, secure, and easy payment experience, while giving them greater flexibility in choosing their payment method .

The core of this partnership revolves around enhancing access to financial services. Customers purchasing car or health insurance policies through the Policy Bazaar platform will have the option to split their premium into four equal monthly payments at no extra cost. Repayment plans extending over 6, 8, or 12 months are also available for those seeking greater flexibility.

Insurance is not a non-negotiable option, but the requirement to pay the full annual premium upfront has long been a barrier for many families, whether in choosing the right level of coverage or even obtaining any insurance at all. This partnership directly addresses this challenge. By integrating a flexible and reliable payment option at the point of purchase, Policy Bazaar and Tabby ensure that cost is no longer a reason for customers to forgo protecting their health or vehicles. The payment option offers

The cost over four months, in particular, means customers receive the full benefits of insurance coverage without the financial burden of paying a large sum all at once .

Toshita Chauhan, Chief Business Officer at PolicyBazaar , said: “Financial considerations should not be a barrier to purchasing insurance. What we have consistently heard from our customers has been clear: the coverage they want is indeed the right option for them, but having to pay the full premium upfront has been making them hesitant. Customer research has shown that paying the annual premium upfront remains one of the biggest barriers to purchasing comprehensive insurance policies.”

She added: “Through our partnership with Tabby, we can completely eliminate this hesitation. With the zero-cost payment plan option built directly into the payment page, customers can now choose the plan that provides them with the protection they truly need, not just the one they can afford to pay upfront. Our goal is to remove the burden of upfront costs as a barrier for customers, enabling them to choose the insurance coverage that best meets their needs, rather than settling for what fits their current budget.”

Zain Khan, Senior Director of Business Development at Tabby, added: “We are seeing increasing reliance on Tabby by households for greater flexibility in managing their expenses, both discretionary and essential. While insurance is a necessity for most households, many struggle to afford it when it comes due to be paid in full at once. Through our partnership with Policy Bazaar, we are offering a practical solution at just the right time, as customers can now get the coverage they actually want and pay for it in installments over time, rather than settling for less coverage due to the timing of the payment due date.”

This partnership reflects the growing demand from consumers in the UAE for more flexible solutions to manage their basic expenses, while making insurance easier to purchase and maintain .

Thanks to the payment infrastructure provided by Tap Payments, both PolicyBazaar and Tappy are working to make insurance payments more transparent, flexible and easier for customers in the UAE .

About "Policy Bazaar ":

Policy Bazaar aims to make insurance serve people, not the other way around. It is the leading insurance platform in the UAE and the first international expansion of PB Fintech, listed on the Stock Exchange of India (NSE: POLICYBZR) . Since its launch in 2018, Policy Bazaar has reshaped the UAE insurance market by establishing price transparency and offering innovative, customer-centric solutions and products . The platform now offers over 400 insurance products across various sectors, including motor insurance, health insurance, life insurance, travel insurance, and SME insurance.

Partnerships with more than 35 insurance companies and banks . Policy Bazaar continues to develop an insurance experience that suits the needs of the UAE, based on transparency, accessibility, and meeting the requirements of daily life .

About "Tabby":

Tabby is a fintech company that helps millions of people in the Middle East better manage their spending and make the most of their money. More than 65,000 global brands and small businesses, including SHEIN , Amazon , Adidas , IKEA , H&M , Samsung , and Noon , use Tabby's technology to accelerate their business growth and enhance customer loyalty by providing flexible online and in-store payment options . Tabby is headquartered in Riyadh and operates in Saudi Arabia, the UAE, and Kuwait .

About "Tab Payments":

Tap Payments is a leading payments and technology provider in the Middle East and North Africa (MENA) region, helping businesses accept, manage, and process digital payments across the region. Founded in 2014, Tap Payments supports businesses with a secure payments infrastructure, local and global payment options, and regional expertise designed to support growth in the MENA region and beyond.

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