• Partnership with more than 55 partners and 60 tourism packages and products
• Discounts of up to 75% on the most popular local and international brands
• 30 gold bars and shopping vouchers worth 100,000 dirhams await the winners.
• 7,000 gifts for children bearing the identity of the character "Shamsa"
• 5 major digital prize draws covering the most popular shopping centers in the emirate
• Shamsah Entertainment City in the heart of Sharjah

Sharjah, the Sharjah Summer Offers 2026, organized by the Sharjah Chamber of Commerce and Industry and the Sharjah Commerce and Tourism Development Authority, are witnessing a wide turnout of visitors since its launch on July 1st in all cities and regions of the emirate, amid a remarkable turnout for the summer season discounts that extend until September 15th, which include exclusive offers on the most famous local and international brands in various centers, markets and stores in the emirate, in strategic cooperation with a number of government agencies, the private sector and strategic partners.

Sharjah Summer Offers brings together more than 55 partners from the public and private sectors, offering more than 60 tourism packages and products designed to suit different age groups and interests, in addition to more than 700 prizes allocated by the campaign for shoppers and visitors throughout its duration. A large group of hotel establishments, major shopping centers, retail outlets, and tourist and entertainment destinations in the emirate are participating in the events of this season, which continues for the first time for 114 consecutive days. Hotel offers were launched early since May 25 with attractive discounts on accommodation and hospitality, followed by extensive offers and exclusive discounts that are currently ongoing in the retail sector.

This year’s offers provide shoppers and visitors with the opportunity to benefit from exclusive discounts and offers on various products and goods of up to 75%, including fashion, perfumes, accessories, electronics, household products and more, in addition to special offers for restaurants, cafes and hotel establishments at competitive prices. The retail sector also benefits from facilitating the granting of promotional offers permits at preferential and competitive prices for three consecutive months, which supports outlets and shops and enhances the economic activity in the emirate.

A tourism model with diverse destinations

His Excellency Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), affirmed that "Sharjah Summer Offers 2026" is part of the Authority's and its partners' efforts to deliver a comprehensive summer season that reflects the diverse tourism and entertainment offerings of the emirate, reinforcing its position as a preferred destination for families and visitors from within the UAE and abroad. He explained that the program is designed to offer diverse experiences that capitalize on Sharjah's unique natural and cultural assets, spanning the city, coast, and desert, alongside a comprehensive package of events, activities, and offers that cater to the aspirations of different age groups and segments of society.

His Excellency added that the Sharjah Commerce and Tourism Development Authority (SCTDA) continues to enhance the visitor experience by employing digital solutions and smart innovations, including the "Sharjah Offers" app, augmented reality technologies, and electronic prize draws. This contributes to increased engagement with events and offers, elevating the overall visitor experience. He also noted that extending the season until mid-September, following the earlier launch of hospitality offers and hotel stay packages this year, embodies the Authority's vision to stimulate tourism and economic activity throughout the summer, in collaboration with various partners from the public and private sectors. This contributes to enhancing the emirate's appeal and supporting the sustainable growth of the tourism sector.

Tangible support for the retail sector

For his part, His Excellency Mohammed Ahmed Amin Al Awadhi, Director General of the Sharjah Chamber of Commerce and Industry, affirmed that the Chamber has placed the consolidation of the growth of the retail sector at the forefront of its priorities this year, through the creation of tangible support tools for the business community. These tools include facilitating the issuance of promotional offers permits through flexible procedures, which enables commercial establishments to offer qualitative discounts to consumers. He added that the facilities directly reflect on buying and selling activity in various markets and retail centers in the emirate, and give small and medium enterprises the opportunity to expand their customer base and compete during the peak summer season. Moreover, this mechanism contributes to stimulating tourism, revitalizing the local market, and enhancing the competitiveness of the trade and retail sector, which embodies the Chamber’s firm commitment to supporting the business community and enabling it to contribute to achieving the economic diversification goals adopted by the Emirate of Sharjah.

Valuable prizes and 5 major digital draws

This year's Sharjah Summer Offers include 700 valuable prizes and 51 grand prizes distributed across 5 major digital draws starting from July 18. The first draw will be held at Mega Mall, and will continue in four stages at Sahara Centre on August 1, Sharjah Central on August 15, and Al Rahmaniya Mall on August 29. The season will conclude with the final draw at 06 Mall on September 15. The prizes include 30 gold bars for 30 winners, valuable shopping vouchers and shopping gifts from participating malls, which will be won by 20 winners through direct shopping or by participating in the draws via the "Sharjah Offers" smart application, in addition to prizes, shopping vouchers and instant rewards offered by participating malls throughout the offers period.

The promotional offers aim to provide an exceptional season that enhances the Emirate of Sharjah’s position as a leading family summer destination locally, regionally and globally. It includes an integrated program that combines entertainment, shopping and discovering tourist attractions, with the participation of a group of major shopping centers, shops, hotels and tourist and entertainment destinations in the Emirate. Meanwhile, the character “Shamsa”, the official icon of the offers, is preparing to add more joy and happiness to the atmosphere of the season through innovative interactive events and distinctive family experiences that extend across shopping centers and tourist destinations throughout the Emirate and delight children and shoppers.

Shamsah City in the heart of Sharjah

Sharjah Summer Offers this year are characterized by a variety of summer events and experiences. As part of the campaign, the "Shamsa Entertainment City" is launched, welcoming visitors with its activities in the heart of Sharjah, reflecting the urban environment. In addition, there are interactive workshops on weekends within the participating shopping centers, and the presence of the "Shamsa" character in the grand prize draws to interact with families and children. Furthermore, more than 7,000 gifts bearing the exclusive visual identity of the "Shamsa" character will be distributed to children as rewards for shoppers when purchasing from the participating centers.

Unique events, shopping experiences, and hospitality

The summer offers also allow visitors and residents of Sharjah to enjoy a range of the emirate’s most prominent landmarks and tourist destinations, including Al Noor Island, which offers a unique experience combining nature, arts and culture, Pearl Kingdom Water Park, which provides water and entertainment experiences for families and children, Sharjah Tourist City with its diverse facilities and experiences, in addition to Mleiha National Park, which allows visitors to explore desert nature, environmental and heritage experiences and outdoor adventures. Tourist options also extend to the beaches of the East Coast in Khor Fakkan, Dibba Al-Hisn and Kalba with their world-class waterfronts, as well as the Al-Falai Heritage Market events, the “Back to School” campaign and other surprises that will be announced during the offers period.

Electronic withdrawals and a smart application

Sharjah Summer Offers in its new season will witness the activation of the “Sharjah Offers” application, which was designed to enable visitors and shoppers to easily participate in electronic draws and learn about all the events and activities related to the offers, with a focus on developing the user experience by enabling the character “Shamsa” to interact live with the public and answer the public’s inquiries.

The organizing committee has also dedicated an integrated electronic platform via the official website www.shjsummer.ae , which includes detailed information about the most prominent offers, events, discounts, hotel packages, and direct links to book with participating partners. Shoppers can also participate in draws and win valuable prizes when making purchases from shopping centers in the Emirate of Sharjah or booking hotels through the dedicated website.

For further inquiries and details, please contact:

• Ali Al-Jundi

Public Relations and Media Probe

ali@misbar-me.com

• Ahmed Al-Duwairi

Public Relations and Media Probe

ahmad.aldwairi@misbar-me.com

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