Madinah, Saudi Arabia – Elm, a leading digital solutions company, is participating as a strategic sponsor in the Umrah and Visit Forum 2026, which will be held from March 30 to April 1 at the King Salman International Conference Center in Madinah, under the patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz, Governor of Madinah Region. Now in its third edition, the forum reaffirms its position as a global platform that brings together decision-makers, investors, and industry leaders, as part of ongoing efforts to develop the Umrah and visit system and enhance the religious and cultural experience for pilgrims.

During its participation, “Elm” will showcase an integrated system of its digital solutions that contribute to improving the experience of pilgrims and visitors. This includes the “Smart Nusuk Assistant,” which provides instant multilingual guidance, and “Nusuk Marhaba,” which represents the first welcoming station within an integrated reception system across land, air, and sea ports, facilitating the arrival of the guests of God and making it easier for them to move to their destinations with ease and peace of mind. In addition, there is the “Adahi Program” for managing the rituals efficiently and reliably, and the platform for qualifying workers in the Hajj and Umrah sector, which contributes to raising the readiness of staff and improving the quality of services. Also included is the “Express Umrah Service,” which enhances the efficiency of procedures, and the service for entry permits to Makkah during the Hajj season through the “Muqeem” platform, as well as solutions for managing Zamzam water services and integration with global travel platforms, in order to achieve a cohesive and comprehensive experience across the various stages of the journey .

The company also highlights a range of its operational and technical projects that support the visitor journey, including crowd management, organizing the timing of visits, improving the experience of visiting the Prophet’s Mosque, organizing visits to Quba Mosque, operating the Clock Tower Museum, as well as developing and operating cultural and heritage visitor centers, reflecting the integration of technical and operational roles in enriching the religious and cultural experience, in line with the objectives of the Kingdom’s Vision 2030.

The forum is consolidating its position as one of the most prominent specialized platforms, as its previous edition witnessed broad participation from more than 160 countries, and attracted more than 32,000 visitors, with the participation of 120 exhibiting entities, and the presence of 150 speakers who presented knowledge content through 25 sessions and 50 workshops, while its outputs resulted in the signing of more than 4,200 agreements, reflecting the growing interest in developing this vital sector.

Elm’s participation in this event comes as an extension of its role in enabling the pilgrims’ system through integrated digital solutions based on the use of advanced technologies, including artificial intelligence and data analysis, which contributes to improving the quality of services and raising operational efficiency, and enhances the visitor’s experience throughout the various stages of his journey, in line with the aspirations of the Kingdom’s vision to provide an integrated religious and cultural experience.

Through its accumulated expertise in digital transformation and service integration, “Elm” continues to consolidate its role as an enabling national partner for governmental and private entities, by developing innovative technological solutions that support the growth of the Umrah and visitation sector, and contribute to enhancing the Kingdom’s position in serving the guests of God, by providing advanced digital services that improve the quality and integration of the experience.

For more information, please contact :

Orient Planet Group

Email: media@orientplanet.com

Website: www.orientplanet.com

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