Cairo, Egypt: Mountain View announced a strategic partnership with Creative Industry Summit to host the 28th edition of the annual festival at Heartwork , located within the iCity New Cairo project, this coming June. This partnership reflects a shared commitment to supporting Egypt’s creative economy and providing integrated spaces that foster the exchange of ideas, collaboration, and the creation of new opportunities.

Building on previous collaborations, this partnership combines Heartwork 's dynamic business environment with Creative Industry Summit's role as a leading platform for the creative industries. Together, they aim to foster impactful professional connections, support the sustainable growth of the creative economy, and solidify Heartwork's position as a premier destination for creative and professional events.

The strategic partnership was officially signed between Sherif Saleh, CEO of International and Commercial Projects at Mountain View, and Mai Salama, co-founder of Creative Industry Summit, in the presence of Eng. Wael Lotfy, Co-CEO of Mountain View.

Mai Salama, co-founder of Creative Industry Summit , added: “This partnership with Mountain View represents a new chapter in the journey of Creative Industry Summit. Hosting Creative Industry Summit at Heartwork is not just about the venue, but about participating in building an integrated ecosystem where creativity, business, and innovation meet on a large scale. Through this partnership, we are working together to form a platform that empowers the creative industries community, opens new horizons for collaboration, and contributes effectively to shaping the future of the creative economy in Egypt.”

Sherif Saleh, CEO of International and Commercial Projects at Mountain View, said: “We are delighted to continue our collaboration with Creative Industry Summit, a highly influential platform that brings together leading minds and expertise in the creative industries sector. This collaboration reflects our belief in the importance of supporting creative communities in Egypt and our commitment to providing stimulating spaces for creativity, interaction, the exchange of ideas, and the creation of new growth opportunities. Heartwork is the ideal venue for hosting major events, as it is a vibrant platform that combines business, creativity, and integrated experiences. Through iCity New Cairo, we continue to develop livable communities from day one, supporting new ways of living, working, and connecting.”

The Creative Industry Summit at the 2026 festival offers a new format that transcends the traditional conference concept, bringing together leaders, creators, and innovators in a space designed for meaningful dialogue and genuine collaboration. From design and media to content creation and storytelling, the festival highlights the creative economy as a key driver of growth, innovation, and cultural impact, while exploring how creativity and technology can be integrated to create new opportunities.

Mountain View continues to develop Heartwork as one of the most vital components within iCity New Cairo, as the company announced the delivery of the first phase of the project, with work underway to deliver the second phase during this year, indicating the progress of the work and the project’s readiness to host more major events.

About Mountain View Real Estate Development and Investment

Mountain View Real Estate Development and Investment is a leading Egyptian company founded in 2005 with the aim of developing integrated real estate projects. The company has adopted a unique vision: "To develop the land and bring happiness to those around us" by applying the "science of happiness and innovation" to its projects and executing them according to international standards. Throughout its more than 20 years of experience in urban development, and in line with its mission, "Working together to build an inspiring beacon for happy communities with value and meaning," Mountain View has developed more than 24 distinctive projects in three main destinations: West Cairo, East Cairo, and the coastal areas overlooking the Red Sea and the Mediterranean, led by a team of experts and distinguished professionals. As part of its strategy to spread the concept of the science of happiness and innovation, Mountain View continuously seeks to transfer and apply this concept beyond the borders of the Egyptian market. Hence, it launched Mountain View Saudi Arabia in 2024 in cooperation with major real estate development companies in the Kingdom of Saudi Arabia to achieve its expansion vision. The company was also keen to present the latest architectural designs and innovative concepts such as The Lighthouse , the first place dedicated to community happiness, through its distinguished projects, enabling families to "live happiness".

About Creative Industry Summit

Launched in 2014, Creative Industry Summit is the first platform in Egypt specializing in the creative industries. It has attracted hundreds of leading professionals from around the world. For over a decade, the summit has enriched the creative thinking of its participants and provided training opportunities for young people, fostering a generation of creative minds capable of advancing their industries and keeping pace with rapid developments in their fields. This is achieved by anticipating key future developments in the creative industries and equipping participants to address and leverage these trends to grow their businesses. Creative Industry Summit events include the annual Cairo Festival, considered the cornerstone of the platform's creative economy. Held annually, it serves as the largest gathering of creative leaders, major companies, advertising agencies, and other stakeholders in Egypt. The summit also features the Riyadh Creativity Summit Festival, which was first held in 2022 and received a warm welcome from the Kingdom's creative community. The Ramadan Awards – People's Choice Awards have been held annually since 2023, enjoying immediate acceptance within the Egyptian art scene and experiencing continuous growth in public participation. Creative Industry Summit's vision continues to develop the creative economy within Egypt and the region through education, training, and continuous communication.

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