• “Muahel” adopts primary source verification as a mandatory procedure for working within the sports sector in Dubai, and creates a central register of qualified sports personnel.

  The Dubai Sports Council and Dataflow Group today announced the launch of “Mu’ahil” , a quality governance framework that establishes a new standard of trust in the emirate’s sports system, by adopting primary source verification as a mandatory institutional procedure for accrediting the qualifications of sports personnel in Dubai.

The name "Mu'ahil" reflects the framework's core principle and its fundamental promise: that every individual within Dubai's sports system will meet documented and internationally recognized standards. For the first time, all sports personnel working in federations, academies, and fitness facilities registered in Dubai are subject to a unified and documented qualifications framework.

Through “Muahil”, qualifications are verified directly with their issuing bodies — including educational records, professional certificates, employment records and professional licenses — to ensure their authenticity from their original source and not through copies or self-declarations.

Qualified personnel are registered in a central registry accessible to federations, academies, and fitness facility operators via the TrueProfile.io platform. For the first time, sports organizations in Dubai have a unified and continuously updated source to ensure that those working within their network hold verified qualifications.

Effective July 9, 2026 , all sports personnel working in federations, academies, and fitness facilities registered in Dubai will be required to complete a verification process within the "Qualified" framework. The framework currently begins with fitness coaches, personal trainers, and fitness facility operators, with a clear roadmap for future expansion to encompass the entire Dubai sports ecosystem—including physical education teachers, coaches, sports club staff, athletes, and event personnel.

Framework scope

In addition to qualification verification, "Mu'ahil" includes additional levels of verification. Primary source verification authenticates qualifications directly from the issuing authorities. Where applicable, industry professionals also undergo background checks, including criminal record checks, cross-checks against global databases via the CrossCheck service, and digital fingerprinting. Submitted documents are also assessed for authenticity and integrity using the Dataflow platform.

The 53 registered Dubai sports federations and major fitness facility operators will gain access to a verified database of professionals via the TrueProfile.io platform. Verification is done once per certification and does not require resubmission — one verification per certification, a unified standard, and a sports community built on trust.

"Dubai is adopting the benchmark for reliable sports workforce governance. With the launch of 'Mu'ahil', we ensure that the personnel in our sports system meet documented and internationally recognized standards. It is a commitment to the athletes, families, and institutions that place their trust in the personnel who serve them."

His Excellency Saeed Mohammed Hareb, Secretary General of the Dubai Sports Council

"Our role is to provide the verification infrastructure and central registry that makes 'qualified' operationally reliable. Primary source verification confirms the authenticity of qualifications from their original source, not through copies or self-certifications. This gives sports authorities in Dubai a level of assurance that has never before been available on this scale in the sports sector."

Sunil Kumar, CEO, Dataflow Group

About the Dubai Sports Council

The Dubai Sports Council was established in 2005 by a decree issued by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The Council is the official body responsible for the development and advancement of the sports sector in the Emirate. It oversees the operations of Dubai's sports clubs and works to promote physical activity within the community, supporting Dubai's vision of becoming a city of health, happiness, and vitality.

About Dataflow Group

Since its inception in 2007, Dataflow Group has been dedicated to protecting public safety and promoting the global mobility of the workforce through rigorous verification of international talent qualifications. Leveraging a network of over 160,000 issuers in more than 200 countries, the Group is trusted by governments, ministries, and employers worldwide. Our mission is to facilitate the safe and secure global mobility of the workforce.

For more information, please contact :

Orient Planet Group

Email: media@orientplanet.com

Website: www.orientplanet.com

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