The showrooms showcase the latest Jetour and Soueast models, with the Ajman branch spanning 2,100 square meters, while the Al Ain showroom covers an area of up to 2,300 square meters.

Dubai, UAE: Elite Holding Group, the exclusive partner and official distributor of Jetour and Souest in the UAE, has announced the opening of its first multi-brand showrooms in Al Ain and Ajman. This move represents a significant step in the group's ongoing expansion strategy across the Emirates.

Strengthening the Elite Holding Group's network in the UAE

The two new showrooms are designed to enhance accessibility and customer convenience, further strengthening Elite Holding Group’s growing network. This opening also introduces a modern concept for multi-brand showrooms, allowing customers to explore two distinct automotive brands within a single, luxurious environment. The Ajman showroom officially opened on February 10, followed by the Al Ain showroom on February 15, with celebratory events held at both locations.

The Al Ain and Ajman showrooms, strategically located to serve emerging automotive hubs outside Dubai, reflect Elite Holding Group’s commitment to bringing its brand portfolio closer to customers across the UAE. Each location is specifically designed to showcase the full Jetour and Soueast model range and features a fully equipped service center, dedicated sales consultants, luxurious customer lounges, and personalized sales services to ensure a seamless and convenient experience. The Ajman showroom spans 2,100 square meters, while the Al Ain showroom covers a generous 2,300 square meters.

The opening celebrations in both cities featured formal ribbon-cutting ceremonies attended by representatives from both Gator and Souest, as well as representatives from the parent company, Elite Holding Group. Live qanun music added a touch of authenticity to the atmosphere, along with a lavish selection of canapés and creative photo opportunities for guests and media representatives, creating a truly festive event.

Commenting on the occasion, Haroon Hayat, Group Chief Financial Officer, said: “With the continuous evolution of customer expectations, there is a growing demand for accessible, immersive, and more flexible automotive retail that offers customers greater choice and flexibility to compare and explore. Our expansion reflects this shift, allowing us to stay close to our customers while strengthening the presence of both brands in key markets across the UAE. The new showrooms are part of a broader ecosystem designed to support long-term growth, enhance customer engagement, and embody our vision of building a strong and future-ready automotive retail sector.”

Key advantages of showrooms

Celebrating its first anniversary, Soueast is proud to offer a distinctive lineup of luxury SUVs in 5- and 7-seat configurations, with a choice of both gasoline and plug-in hybrid electric vehicles (PHEVs). Among the models on display, the recently launched Soueast S08DM stands out, offering a glimpse into the brand's next chapter.

The S08DM 7-seater sports car is a plug-in hybrid electric vehicle (PHEV) that combines two-mode hybrid technology with up to 355 hp and 530 Nm of torque, achieving an ideal balance between efficiency and everyday performance. Designed specifically for families, it offers comfort, spaciousness, and high quality, with features that satisfy drivers seeking practicality without compromising on a refined lifestyle.

The Jetour G700 is turning heads in the new showrooms, representing a powerful expression of superior off-road performance and innovative design. This luxury SUV delivers an impressive 904 hp and 1,135 Nm of torque, accelerating from 0 to 100 km/h in just 4.6 seconds, with a total driving range of up to 1,000 km.

The G700 was designed to conquer the challenges of sand dunes and traverse city streets with ease, combining powerful capabilities with a carefully designed interior; it includes massage seats, an advanced air purification system, a panoramic roof, and an immersive digital experience supported by a 35.4-inch screen and an 18-speaker Dolby Atmos sound system.

The opening of showrooms in Al Ain and Ajman marks the beginning of a broader phase of accelerated growth. With preparations underway for new branches in Ras Al Khaimah and Fujairah, Elite Holding Group continues to build a nationwide network characterized by efficiency and flexibility, fully prepared to meet future demands.

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