Paris: stc Group, the leading partner and founder of the 2026 Esports World Cup, continues its strategic partnership for the third consecutive year, reaffirming its commitment to supporting and developing this promising sector. This partnership solidifies stc's position as one of the leading brands in the global esports industry, as it continues to strengthen its prominent presence at this global event, empowering the esports sector in the Kingdom and worldwide. stc Group has been present since the tournament's inception, attending the opening ceremony in Paris amidst an exceptional international atmosphere, demonstrating its keenness to be at the heart of the event and underscoring the depth of its partnership and unwavering commitment to the esports industry.

This early and active presence reflects the group’s vision of keeping pace with the most prominent global events in the sector, and closely monitoring the latest developments and competitions that bring together elite players from around the world.

During this year's edition of the tournament, hosted by the French capital, Paris, the stc Group's name is associated with three of the tournament's most prominent and vital facilities, including the stc Arena , the competitive hub that has hosted VALORANT , League of Legends , Counter-Strike 2 , Rocket League , EA FC 26 , Overwatch 2 , and Call of Duty : Black Ops 7 ; as well as the stc Gamers Lounge and the stc Competitors Zone. These facilities contribute to enhancing the Group's presence at the heart of the intense competition and the distinctive festive atmosphere of the accompanying festival.

stc's strategic partnership also extends to the tournament's live broadcast, featuring several segments bearing the stc brand identity, such as "Replays," "Highlights of the Previous Day," and "End-of-Day Recap." The group's brand appeared at select moments during the games and across the live stream on Twitch, ensuring a natural and continuous presence within the viewing experience for millions of followers worldwide.

This year’s edition saw the return of “Shehana”, the stc Group’s gaming mascot and the symbol that embodies its commitment to empowering the next generation of Saudi gamers; her presence continues across various digital platforms, including the tournament announcement video, the main video, and content dedicated to the founding partners.

It is worth noting that the 2026 edition of the Esports World Cup is currently taking place at the Porte de Versailles Exhibition Centre in Paris, France. It began on July 7th and will continue until August 23rd . This premier event features over 2,000 professional players and 200 clubs from more than 100 countries competing in 25 tournaments across 24 global games for a share of the largest prize pool in the industry's history, exceeding $ 75 million USD.

-I finish-

#Company Data

Disclaimer regarding the content of press releases
The content of this press release is provided by a third-party provider. We do not assume any responsibility for, nor do we have any control over, such content. This content is provided on an "as is" and "as available" basis and is not edited in any way. Neither we, nor our affiliates, will be liable for the accuracy, endorsement, or completeness of any opinions, views, information, or materials contained in this content.
This press release is provided for informational purposes only; the content does not constitute legal, investment, or tax advice, nor does it offer any opinion on the suitability, value, or profitability of any particular portfolio or investment strategy. Neither we nor our affiliates will be liable for any errors or inaccuracies in the content, or for any actions you take based on that content. You expressly agree and acknowledge full responsibility for your use of the information contained in this press release.
To the extent permitted by applicable law, Refinitiv, its parent company, subsidiaries, affiliates, relevant shareholders, directors, officers, employees, agents, advertisers, content providers, and licensors (collectively, the 'Refinitiv Parties') shall not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive, or exemplary damages; This includes, but is not limited to, losses of profits, savings, or revenues, whether due to negligence, tort, contract, or other theories of liability, even if the parties to Refinitiv were advised of the possibility of any such damages or losses occurring or actually anticipated them.