Riyadh, stc Group, the enabler of digital transformation, announced the signing of a partnership with Netflix, one of the world’s leading entertainment companies, to enrich the customer experience with premium content via the stc tv platform.

Through this collaboration, stc Group enables customers subscribed to “Beti Fibre” packages to enjoy a Netflix subscription, along with a variety of premium streaming services on the stc tv platform, with the expansion and diversification of package options that include the Netflix service.

The addition of Netflix reinforces stc Group’s leading role in providing entertainment content in the Kingdom, offering diverse entertainment options in one place that provide an integrated entertainment experience for families throughout the Kingdom.
The Vice President of Growth Services at stc Group said: “This partnership embodies our commitment to providing exceptional entertainment experiences and the best value for our customers. By integrating premium content into a single platform via stc tv , we are working to facilitate the user experience and enable them to easily manage multiple subscriptions, which enhances stc’s position as a leading entertainment provider in the Kingdom.”
For his part, the Head of Business Development and Partnerships for the Middle East and Africa at Netflix said: “We are delighted to strengthen our collaboration with stc Group to make Netflix more widely available throughout the Kingdom. This partnership will help our service reach a larger number of viewers and provide them with a unique experience that allows them to enjoy the stories they love, whether they are among the most prominent international works or Arab productions that express the voices and diversity of the region.”

This partnership offers a practical solution to one of the most significant challenges facing streaming services in the Kingdom: the multiplicity of platforms and the resulting need for separate subscriptions, registration information, and payment methods. Through the stc tv platform, a unified experience is provided via a single billing service, seamless login across stc devices, and enhanced content discovery across various services in one place, enabling families to enjoy seamless entertainment.

Netflix offers a wide selection of series, movies, games, and streaming programs across a broad range of genres and languages. Subscribers can discover and enjoy top international productions alongside a growing library of Arabic content, available to watch anytime, anywhere.

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