Manama, Bahrain: Mazad, one of the leading local companies affiliated with Bahrain Mumtalakat Holding Company, specializing in organizing public and electronic auctions in the Kingdom of Bahrain, announced the integration of the advanced electronic key system ( ekey 2.0 ) on its platform, becoming the first electronic auction platform in the Kingdom of Bahrain to adopt a digital customer identity verification system, in a step that reflects Mazad’s continuous commitment to developing the user experience, supporting digital innovation, and providing a reliable and secure platform for its customers.

The connection with the advanced eKey 2.0 system, provided in partnership with Beyon Connect , a Beyon company, and the Information and eGovernment Authority, enables digital verification of user identity in a secure and seamless way to access the platform, contributing to a smoother and more reliable digital experience.

The integration of the enhanced eKey 2.0 system allows users to register and log in to the application using their national digital identity data via biometric authentication and facial recognition technologies, eliminating the need to create separate usernames and passwords. New and existing users can create an account and complete identity verification in a single, secure step, streamlining the registration process, accelerating verification, and providing a more user-friendly and secure experience.

On this occasion, Mr. Nizar Habib, CEO of Mazad, emphasized the company's commitment to continuously improving the user experience while maintaining the highest standards of trust and security. He noted that integrating the platform's services with the enhanced eKey 2.0 is a significant step in this journey, providing a fast, easy, and fully secure login experience through its connection to the national digital identity infrastructure. He added that this achievement reflects the company's commitment to innovation and its vision of delivering a comprehensive digital experience that meets the growing expectations of its users .

For his part, Dr. Khalid Al Mutawa, Deputy Chief Executive for Operations and Government at the Information and eGovernment Authority, explained that the inclusion of the Mazad platform in the enhanced eKey 2.0 system comes as an extension of the Authority’s efforts to expand the scope of benefit from the National Digital Identity Verification System and enhance the integration of digital services in various sectors. He pointed out that the Authority, in cooperation with its partners, continues to support the adoption of innovative digital solutions that contribute to providing secure and reliable digital services, as well as improving the user experience, which supports the digital transformation process in the Kingdom.

For his part, Sheikh Mohammed bin Khalifa Al Khalifa, CEO of Beyon Digital Growth, said: “The joining of Mazad to the enhanced eKey 2.0 system as the first electronic auction platform in the Kingdom to adopt this service represents an important step towards expanding the use of the national digital identity to include the e-commerce sector and digital platforms, reflecting the growing confidence in the enhanced eKey 2.0 system to provide secure and seamless digital experiences. Through this collaboration, we continue to support digital transformation efforts and build a reliable digital future that serves individuals and institutions, in line with the goals of Bahrain Economic Vision 2030.”

The enhanced eKey 2.0 is a national digital identity verification system in the Kingdom of Bahrain, providing a unified and secure method for verifying user identity and accessing government and private sector services using biometric authentication technologies without the need for passwords. This contributes to enhanced security and reliability levels and provides a seamless and integrated digital experience for users.

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This statement was issued by the Corporate Communications and Sustainability Department of the Beyon Group.
For more information, please contact: Public.Relations@beyon.com

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