Doha, Qatar: BLJ Worldwide , a leading strategic media consultancy agency, announced the signing of a strategic memorandum of understanding with Aligator Technology , a company specializing in AI-powered media monitoring and analysis solutions in Qatar, with the aim of enhancing media monitoring and analysis capabilities in the region.

This partnership aims to address the challenges faced by local and regional media platforms, which are often overlooked by major media companies, particularly regarding access to accurate media data in both Arabic and English. It will achieve this by providing tailored, locally-driven solutions supported by actionable insights that meet market needs.

Under the terms of the memorandum, Aligator will collaborate with BLJ to develop the OLLI media data analytics platform. The platform currently provides an advanced set of tools including sentiment analysis, benchmarking, and generating useful AI-powered analytics in both Arabic and English, taking into account dialect differences, which helps organizations formulate their messages effectively within a dynamic media environment.

This partnership allows BLJ to leverage its extensive experience in the local market and its work with clients across various sectors to provide strategic feedback and insights, as well as to test the practical applications of OLLI 's advanced features. This collaboration also aims to ensure the platform meets the evolving needs of the media sector, brands, and government entities in Qatar and the region. Both parties commit to holding regular performance review sessions and product development to align with market demands and capitalize on available exclusive opportunities.

In this context, Ms. Iman Asanti, CEO of BLJ , said: “We are delighted to be collaborating with Aligator at a crucial juncture in the rapidly evolving media monitoring and analysis sector. This collaboration represents a significant step forward in addressing the emerging challenges in media monitoring. By combining our market expertise with Aligator ’s advanced technologies, we aim to play a proactive role in establishing a local platform that meets the needs of companies and institutions operating in Qatar and the region.”

For his part, Mr. Ali Abbas, CEO and founder of Aligator , said: “The OLLI platform was developed in response to the real challenges facing institutions and brands in our region, particularly in the areas of media monitoring, reporting, and crafting actionable analyses. Through collaboration with BLJ and leveraging their practical experience and deep market knowledge,

We seek to accelerate the development of features that the market needs, while continuing to innovate in providing local solutions that reflect the unique culture of the region, both linguistically and strategically.

This partnership is expected to significantly enhance access to advanced, Arabic-language, local media monitoring and analysis solutions, meeting market demand for tools that respect the linguistic and cultural specificities of local and regional media. As Qatar continues its efforts to solidify its position as a leading media and technology hub, this partnership will provide sustainable value to public and private sector institutions, enabling them to operate effectively within today's complex media landscape.

About BLJ Worldwide

BLJ Worldwide is one of Qatar’s leading public relations and strategic communications agencies, specializing in providing integrated consulting services encompassing corporate communications, event planning, public diplomacy, and international affairs. With a multinational team of over 80 professionals based in Doha, BLJ Worldwide is part of the global Network One network. Through its extensive international network, the agency designs and executes sophisticated communication campaigns tailored to each client’s specific needs and objectives. Its expertise spans public affairs, media relations, content development, digital media, events, and crisis communications, making it the preferred partner for major global organizations across business, politics, finance, media, entertainment, philanthropy, and NGOs.

About "Alligator"

Alligator Technology LLC is a Qatari company specializing in AI-powered media monitoring and analysis solutions, headquartered in Qatar Media City. The company developed the OLLI media monitoring and analysis platform, offering advanced sentiment analysis, benchmarking, and AI-powered insights in both Arabic and English, catering to diverse dialects. Founded by Mr. Ali Abbas, the company provides localized technology solutions that address the unique challenges faced by businesses, institutions, and government entities in the field of media monitoring and analysis in Qatar and the region.

For more information, please visit: www.aligator.ai

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