Zawya - Press Releases: "du pay" launches "Flexi Cash Loan" in partnership with "Deem Finance"
First published: 03-Feb-2026 12:41:26
New banking services to provide short-term credit solutions within the "du pay" digital wallet.
Dubai, UAE: du pay , the advanced digital financial services arm of du, announced the launch of Flexi Cash Loan , a new digital short-term cash financing service that allows customers to obtain fast and flexible cash financing directly through the du pay digital wallet, in partnership with Deem Finance LLC , a leading digital financial services company licensed by the Central Bank of the UAE, and Airvantage , a global platform specializing in financial technology (FinTech) .
The new service combines du pay ’s digital wallet system and its exceptional ability to interact with customers, and Deem Finance’s expertise in providing credit services, by relying on Airvantage ’s advanced credit decision-making technologies, to provide a seamless and integrated digital financing experience, which contributes to reducing waiting time and speeding up procedures, and gives users greater flexibility in managing their short-term cash needs .
On this occasion, Fahad Al Hassawi, Chairman of the Board of Directors of "du pay" , said: "There is a real financing gap in the market, where a large segment of society faces challenges in accessing banking services and limited access to short-term financing solutions, while they contribute significantly to enhancing the prosperity of the UAE economy. This product was designed based on the trust we have built with users of the ( du pay ) digital wallet, and in cooperation with our partners, to provide fast, transparent and fair financing solutions that meet their actual needs ."
The new product is specifically designed to support a wide range of expatriate workers in the UAE who may face difficulty obtaining short-term credit due to limited traditional credit history. Thanks to the direct relationship between the " du pay " app and its users, and based on usage patterns and transactions, loan decisions can be made based on real and well-researched data that reflects the actual financial behavior of users within the digital wallet in collaboration with "Airvantage" .
The “Flexi Cash Loan” service features transparent and publicly announced pricing with a fixed, one-time fee, giving customers complete clarity on repayment terms from the outset. Customers can use the credit to meet various daily needs, such as emergency expenses, money transfers, or travel costs, with flexible monthly repayment options to suit their income—all within a fully integrated digital experience .
Fahad Al Hasawi, Chairman of the Board of Directors of "du pay" , added: "Financial inclusion is not limited to providing access to credit, but rather it is about providing it in a responsible way that enhances the financial empowerment of individuals without burdening them with additional burdens. We offer fast and transparent loans, without hidden surprises, to help our customers manage their financial affairs with confidence and independence ."
Christopher Taylor, CEO of Dim Finance , said: “The partnership with du pay reflects Dim Finance’s commitment to collaborating with leading financial technology companies and leveraging available data to provide faster and more efficient credit solutions to those who need them, while fully maintaining the principles of responsible finance and regulatory compliance. Through our collaboration with du pay and Airvantage , we can streamline access to short-term credit without compromising transparency or customer trust .”
Michael Rofe, co-founder of Airvantage , said: “ We are delighted to collaborate within the framework of the partnership between du pay and Deem Finance to provide an integrated digital financing system in the UAE market, which contributes to expanding access to responsible financing with transparency and trust. True financial inclusion is based on fair, accurate, scalable and sustainable systems, and this partnership reflects a shared commitment to providing banking services that support customers and protect the entire credit ecosystem.”
This collaboration combines du pay's impressive digital reach and strong, trust-based customer relationships with dim's regulatory and financial expertise, and Airvantage's advanced operational technologies, to deliver a reliable digital financing experience that meets real financial needs, while adhering to the highest standards of governance and customer protection .
The launch of this service comes at a time when the UAE's financial services sector is witnessing a growing focus on promoting inclusive lending solutions, particularly for previously underserved segments of society. Through this initiative, du pay demonstrates how digital payment platforms can transcend their traditional role to become integrated financial service providers, supporting financial stability and economic empowerment for all segments of society .
The partnership with Dim Finance provides access to cash financing that complies with all regulatory requirements, while Airvantage delivers cutting-edge technology and efficient credit systems, enabling du Pay to offer a seamless and user-friendly experience that inspires customer confidence. This collaboration represents a new model for fintech partnerships in the region, combining strong digital penetration with advanced credit capabilities and cutting-edge technology.
This move aligns with the UAE government's vision to promote broader financial inclusion and support a diverse workforce that contributes to the country's economic prosperity. By providing transparent and flexible credit options for expatriate communities, du Pay is contributing to the economic empowerment and financial stability of workers who are a cornerstone of many key industries across the UAE.
About "Du":
Du is driving life by leading the way in a digital future. As the leading telecommunications and digital services provider, Du offers a wide range of innovative solutions across mobile, fixed-line, broadband, ICT, and digital financial services. These solutions aim to simplify communication and provide cutting-edge technologies across the UAE. Through its digital-first strategy, supported by a state-of-the-art fiber optic network and 5G technology, Du empowers government entities, enterprises, and individuals to advance technologically. This is achieved through collaboration with a dynamic network of partners, enhancing operational excellence across all business sectors and fostering a thriving society. Du is contributing to building a more advanced and connected digital future in the region, further solidifying the UAE's digital transformation.
For more information about du: www.du.ae
About du Pay :
du Pay , the advanced digital financial services arm of du, part of Emirates Integrated Telecommunications Company, is driving the transformation of the digital financial services sector, reflecting du’s commitment to fostering economic, social, and digital development in the UAE. du Pay offers a wide range of financial services, including convenient online payments within and outside the UAE, as well as utility bill payments, mobile top-ups, and international money transfers at competitive rates. Licensed by the Central Bank of the UAE, du Pay leverages du’s robust infrastructure and innovative capabilities. Based on the principles of inclusivity and security, du Pay provides comprehensive financial services to customers across the UAE.
For more information about du Pay : www.dupay.ae
About Deem Finance LLC :
Deem Finance is a leading financial services company specializing in digital solutions. Established in 2008, it is regulated by the Central Bank of the UAE. In September 2021, it was acquired by Gargash Group, one of the UAE's leading business groups. Deem Finance is committed to innovating and providing responsible financing solutions for individuals and SMEs, contributing to accelerated progress, prosperity, and economic growth by seamlessly integrating financial services into daily life through advanced, people-centric technology .
For more information: https://www.deem.io/
About "Airvantage" :
Airvantage is a global fintech platform dedicated to promoting financial inclusion by providing smart, digital financial services designed according to responsible lending principles. The company specializes in digital lending solutions and advanced financial infrastructure for mobile network operators, retailers, digital wallets, banks, and other financial institutions . Operating across four continents, Airvantage offers fully integrated and managed lending solutions, including real-time credit assessment, loan lifecycle management, regulatory integrations, and systems coordination. Leveraging its expertise in emerging markets and underserved segments, Airvantage utilizes alternative data and behavioral analytics to enable fair, data-driven credit decisions . Through partnerships with licensed financial institutions and digital platforms, Airvantage deploys scalable and regulatory-compliant solutions that expand access to short-term credit while maintaining high levels of risk management and operational efficiency .
For more information: https://www.airvantage.co.za/innovating-digital-financial-services/
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