Riyadh, Saudi Arabia: Mindsets today announced its partnership with TDK SensEI to become the authorized distributor of the edgeRX edge AI platform in the Europe, Middle East, and Africa (EMEA) region, including the Saudi market. Mindsets will also provide systems integration and technical support services in several key industrial markets across the region. This partnership represents a major strategic expansion for TDK SensEI in EMEA and enables Mindsets to help industrial companies accelerate their digital and industrial transformation.

Through this partnership, industrial customers in the EMEA region will gain access to the edgeRX platform, which utilizes real-time sensor data and transforms it into direct operational suggestions applicable to each individual machine or device. Leveraging Mindsets' strong regional presence and extensive experience serving industrial sectors, customers will be able to rapidly and efficiently deploy edge AI applications, enhance device and equipment reliability, improve performance monitoring and predictive maintenance efficiency, and boost operational efficiency across manufacturing, smart buildings, logistics, and other sectors.

Commenting on the partnership, Kyle Arnold, Chief Marketing Officer at TDK SensEI, said: “Our partnership with Mindsets allows us to combine the technological advancements of TDK SensEI’s edgeRX edge AI platform with the extensive experience and local knowledge of Mindsets’ experts regarding the operating conditions of the industrial sector in the EMEA region, which will be pivotal in accelerating the digital transformation of the industrial sector through advanced technological solutions tailored to the region’s needs.”

Dr. Ryan Khribani, CEO of Mindsets, said: “This partnership combines TDK SensEI’s proven edge AI capabilities with Mindsets’ deep regional and technical expertise, as well as its strategic consulting experience. The edgeRX edge AI platform is a practical model for the digital technology that manufacturers in Europe and the Middle East need to move from reactive maintenance models to predictive AI-driven maintenance and operations. We are excited to help our customers achieve significant and tangible operational efficiencies and reduce costs.”

Mindsets operates several businesses, including a dedicated strategic consulting unit, and provides advanced technology solutions in digital transformation, data analytics, artificial intelligence, and advanced automation. With a strong presence in Europe, the Middle East, and Africa, the company supports organizations in adopting the latest technological innovations to enhance operational performance and accelerate industry growth.

TDK SensEI offers advanced edge AI solutions for the industrial sector, including sensing technologies, embedded AI, and real-time analytics. The edgeRX platform enables industrial companies to improve equipment performance, reduce downtime, and make faster, more accurate, data-driven decisions.

The partnership was officially launched during the Global Advanced Manufacturing Conference – Riyadh, Saudi Arabia

The two companies will officially announce this partnership at the World Advanced Manufacturing (WAM) conference, which will be held in Riyadh from February 15 to 17, 2026, in addition to reviewing the role of edge artificial intelligence technologies in developing the performance of the industrial sector.

Terminology

• edgeRX™ is a peripheral AI platform from TDK SensEI for monitoring the health of industrial equipment.

Main applications

• Predictive intelligence-based maintenance
• Preventive maintenance
• Monitoring the health of industrial equipment
• Performance improvement
• Detecting faults and abnormal equipment behavior

Key Features and Benefits

• Organize data from end-to-end to the cloud with secure cloud capabilities.
• Real-time diagnosis and fault detection
• Scalable asset management

About Mindsets
Mindsets is an investment and consulting firm that leverages exceptional expertise and experience to drive strategic growth and build and develop projects across various industries. Through three specialized business units, Mindsets utilizes advanced expertise to deliver solutions that create sustainable value for organizations and communities .

About TDK SensEI

TDK SensEI (Sensor Edge Intelligence) focuses on developing intelligent solutions that combine TDK 's advanced sensor systems, cutting-edge software technologies, and machine learning expertise. These platforms include motion, magnet, microphone, and current sensors, as well as temperature and power sensors. By integrating hardware with edge AI technologies, the platforms provide actionable insights that help organizations improve performance, enhance predictive-based maintenance, and increase operational efficiency.

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