Imkan Misr announces the launch of the latest phase of Al Burouj, one of the most prominent integrated urban communities in East Cairo. U by Clubside is the vision behind "Residence is no longer just a place, but a complete living experience." Al Burouj offers a modern model of balanced living, where smart design meets a distinctive lifestyle and a genuine connection with nature and the community .

The Al Burouj project spans approximately 1,200 acres in a strategic location in New Heliopolis, near Fifth Settlement and Shorouk City . The project comprises a series of integrated phases designed to provide a comprehensive community combining residential, educational, healthcare, recreational, and open green spaces, inspired by the natural harmony between different elements to offer a cohesive and balanced environment .

In this context, Ahmed Aref, CEO of Imkan Egypt, stated :
U by Clubside represents our deep commitment to creating integrated communities, where the focus is not only on luxurious design or high-end finishes, but extends to every aspect of the daily lives of its residents. Our goal is for physical health, psychological well-being, social connection, enjoyment of open spaces, and the overall experience of daily life to become a natural part of everyone's daily routine.

He added: “We strive to create an environment that encourages activity, supports productivity, allows families to spend enjoyable time together, and builds a real sense of belonging to a vibrant community . U by Clubside is not just a residential project, but an integrated living experience that reflects our vision for future communities that combine sustainability, social interaction, well-being, and harmony with nature . ”

U by Clubside is distinguished by its direct location on Al Buruj Sports Club, which allows residents to experience a daily full of activity and vitality and a healthy lifestyle. The open spaces, wide views and surrounding environment encourage exercise and social interaction, and facilitate maintaining a natural daily balance without extra effort .

This vision is complemented by thoughtfully designed outdoor spaces, including green walkways, expansive terraces, and innovative outdoor workspaces that foster productivity and creativity while maintaining a connection with nature. Interior courtyards provide safe zones for children and shaded areas for relaxation, allowing all family members to seamlessly transition between work and leisure within a cohesive community .

The residential units reflect this holistic approach, featuring fully finished units using luxurious materials and contemporary touches, along with spacious terraces that enhance natural light and a sense of spaciousness. The underground parking also contributes to easy and safe pedestrian access, aligning with Al Burouj City's design vision, which prioritizes sustainability and human needs, redefining the concept of balanced living within a vibrant, modern community .

It is worth noting that Imkan Misr is the Egyptian arm of Abu Dhabi Capital Group (ADCG) in the real estate development sector. It builds upon the proven track record of companies such as Imkan Real Estate, Imkan Morocco, and its projects in Sri Lanka and Seychelles, as well as the expertise of its subsidiaries operating across three continents. Imkan Misr is a leading real estate developer in the Egyptian market, operating on a people-centric philosophy based on in-depth research and studies of people's behaviors, needs, and aspirations.

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