Los Angeles – Today, Zefr , the leading provider of AI-powered brand safety and suitability solutions for gated garden environments, announced strategic partnerships with Black C Media and RedC Media to expand support for advertisers and agencies across Turkey, the GCC, and Egypt.

Under this partnership, Black C Media will act as Zefr ’s official partner in Turkey, while RedC Media will support the GCC region, including Saudi Arabia, the UAE, Qatar, Kuwait, Bahrain and Oman, as well as Egypt.

This partnership combines Zefr 's AI technology with Black C Media and RedC Media's local market expertise, agency relationships, and practical activation support. Together, the two companies will provide advertisers and agencies with an additional way to access Zefr's contextual capabilities, brand integrity, and YouTube relevance, backed by local sales, campaign activation, and strategic guidance tailored to regional market dynamics and languages, including Turkish, Arabic, and English, as well as managed service support when needed.

Alexandra Kondrashtina , Head of Trade Marketing for the Middle East and North Africa at Zefr , said: “Turkey, the GCC countries and Egypt are not just fast-growing digital markets, but culturally rich regions that demand high precision where local context and cultural sensitivity are everything. We are proud to partner with Black C Media and RedC Media to bring Zefr ’s patented content intelligence to advertisers and agencies in the region. Together, we enable brands to activate on YouTube and across social media platforms with video-level precision and relevance, so every dollar works more effectively.”

Cengiz Coşkun , Managing Director of Black C Media – Türkiye, said: “In Turkey, brands’ sensitivity to high-risk and unsafe content is higher than ever, and YouTube – where thousands of videos are uploaded every day – is the country’s largest media platform.”

Zefr's relevance layer, which processes each frame using artificial intelligence, finds the most relevant context for each brand within this massive influx of content, helping brands avoid inappropriate or high-risk advertising environments. We at Black C Media are proud to bring this new capability to the Turkish advertising market.

From now on, brands on YouTube will be able to reach their audience at the right moment and in the right context - helping to direct investment towards high-quality content and creators."

Taher Jawadwala , Country Director of Red C Media , said: “In the GCC, where YouTube consumption is exceptional – users spend more than 60 minutes a day with a penetration rate of over 94% – however, volume alone is not enough. In today’s complex social media environment, rife with controversial and misleading content, brands need a large, high-quality reach – sites that protect relevance, build affinity, and deliver a real return on investment.”

At Red C , we are proud to partner with Zefr to help brands in the GCC deliver advertising in safe and brand-appropriate environments, ensuring that every social media appearance delivers real and measurable business results.”

Zefr helps advertisers achieve greater precision in buying video and social media content by combining contextual targeting, brand integrity, relevance, measurement, and optimization into a single solution. On YouTube , Zefr is the first third-party integration platform to receive Media Rating Council ( MRC ) accreditation for content-level brand integrity, relevance, tagging, and reporting. This strengthens its ability to help brands assess media quality at the individual content level, rather than relying solely on overall channel or ownership ratings. The company collaborates with many of the world's leading brands to help them better understand where their ads appear, identify content most relevant to their message, and reduce irrelevant impressions in inappropriate or low-quality environments.

About Zefr

Zefr is the leading provider of AI-powered content rankings for brands and advertisers. The Zefr platform is specifically designed to understand multimedia content on open platforms like YouTube , TikTok , Meta , and Snap , with pre-bid activation and verification solutions. Our products protect media and AI investments while maximizing performance and effectiveness across these channels. Headquartered in Los Angeles, with global offices in New York, Chicago, London, Toronto, Singapore, and more, Zefr is setting a new standard for trust and transparency in social media in the age of AI. To learn more, visit zefr.com .

The original language text of this statement is the official and authoritative version. Translations are provided for convenience only, and the original language text should be consulted as the only legally binding version.

Contacts

For media inquiries:
Zefr:
Cassady Nordeen
Cassady@purposenorthamerica.com

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