Riyadh, Saudi Arabia - In the presence of His Royal Highness Prince Abdulaziz bin Talal bin Abdulaziz, Chairman of the Board of Directors of Jazal, Jazal Culture signed a strategic partnership agreement with the Chinese company Silk Road Visual , aiming to implement innovative cultural projects within the Kingdom.

Under the agreement, signed during the Cultural Investment Conference hosted by Riyadh on September 29 and 30, Jazal will be the exclusive representative of Silk Road Visual in the Kingdom, implementing projects in the fields of digital museum displays, interactive technologies, and developing the museum experience industry in line with global developments. It will also transfer knowledge and expertise to the Saudi market and build distinguished Saudi talent in the museum experience and events industry.

This partnership targets projects worth 50 million Saudi riyals, contributing to strengthening the Kingdom's position as a regional and global center for culture and creativity, and launching experiences that reflect the developments taking place in the Kingdom and showcase its mega projects in creative ways.

"This partnership represents a qualitative step in our journey, as it contributes to developing our capabilities and strengthening our leadership role in the cultural and museum sector," said Salah Al-Arjani, CEO of Jazal. "We are proud to collaborate with Silkroad Visual , with its global expertise and advanced technologies, which will open new horizons for enriching the museum experience in the Kingdom."

For his part, Silkroad Chairman of the Board of Directors, Professor Raymond Lee, stated, "Through our collaboration with Jazal, we hope to establish a comprehensive and sustainable partnership that will contribute to empowering the cultural and creative development of the Kingdom of Saudi Arabia and continue to write the brilliance of Silkroad Visual ."

This partnership comes at a time when the Kingdom is preparing for major events in the coming years, making investment in the museum experience and innovative cultural offerings essential to supporting the goals of Saudi Vision 2030 and building national capabilities to enhance and convey a bright image of the Kingdom to the world.

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