PRESSR: Sustainable fintech company World Wide Generation expands its G17Eco platform to the MENA region

It announces new partnerships with &e institutions during the COP28 conference to launch the largest international platform for exchanging information about sustainability in the world.

  • Announcing a strategic partnership during the COP28 conference with “&e Enterprises”, Rawabi Holding, World Wide Technology, the United Nations International Telecommunication Union and the World Bank to accelerate the financing and achievement of sustainable development and climate goals.

  • WWG signs a memorandum of understanding with family office networks to launch the world's first sustainable impact circular digital fund

  • The objectives of WWG and its partners are aligned with the outcomes of COP28, taking an action-focused approach to achieve tangible results and highlight the implementation and completion of initiatives post-Conference.

Dubai, United Arab Emirates: World Wide Generation (WWG), the global leader in sustainability solutions through its G17Eco monitoring and marketplace platform, already present in the UK, Europe and ASEAN, today announced its expansion into the MENA region. , which reinforces its commitment to enabling institutions, cities and countries to achieve their sustainability goals with the utmost efficiency, effectiveness and transparency. The global G17Eco platform was awarded the title of “Digital Ship” at the Cop28 conference, as it witnessed the joining of new partners during the two-week conference. Formed as part of the World Wide Generation effort, these partnerships are a direct and urgent response to the growing need to act to save the planet.

Companies, governments, civil society organizations, and people around the world face a number of challenges related to the true understanding of sustainability, and the practical application of this understanding in their field of work. Issues identified include difficulties in setting a common goal, lack of comprehensive application of sustainability processes, limited access to reliable data, and inability to effectively measure impact. These obstacles highlight the urgent need for a cohesive, integrated platform to address sustainability challenges around the world, which is exactly what WWG has created over 6 years with over 300 contributors to the G17Eco platform. The G17Eco platform was officially launched with the Singapore Stock Exchange in September 2022, and has since attracted a number of the largest institutions and partners in the world, such as Nestlé, Kendrill (formerly IBM), and Worldwide Technology, in addition to proving the ability of the G17Eco to support small and medium enterprises, which represent the majority International Economy.

Expanding reach and influence in the Middle East and North Africa region

WWG's expansion into the MENA region is driven by growing demand for comprehensive and effective sustainability reporting and data solutions across the region. The company partners with leading organizations to deliver its G17Eco platform, which is often described as “the Google/Apple store for interoperable sustainability apps.” The platform enables institutions and countries to plan, monitor, measure, manage and market their performance in the field of sustainability from beginning to end. The G17Eco platform also gives its members access to financing and solutions to help improve and scale their sustainability efforts. The platform uses advanced data robots, blockchain technologies, and artificial intelligence to automate the process of collecting, processing, and disseminating data between institutions and countries, compiling this information at the national and regional levels, and monitoring and measuring progress in how each country is closing the deficit in each of the sustainable development goals, including the Goals. Climate-related. The platform is compatible with various sectors, systems and applications, providing reliable and unified data in real time that helps in making effective decisions. This enables stakeholders to effectively determine where to invest, reduce and manage risks, and develop sustainable solutions at scale. WWG calls for a move from measuring success according to traditional economic metrics that focus on GDP to a more comprehensive approach that focuses on measuring the contribution of the Sustainable Development Goals and solutions to integrated social, environmental and economic problems, reporting and measuring impact. This paradigm shift recognizes the interconnectedness between sustainability and its critical role in ensuring a meaningful, secure and prosperous future for all.

COP28 UAE conference

In the run-up to the United Nations Climate Change Conference (COP28), the UAE government invited WWG to present the G17Eco platform to key stakeholders in the MENA region. WWG strives to align the G17Eco platform with the core message of COP28 of “Unity, Action and Achievement”, ensuring that any collaboration will truly contribute to the implementation and delivery of the objectives and outcomes of the Conference.

  • &e Enterprises and WWG collaborate to create the world's largest international sustainability information exchange: WWG has signed a memorandum of understanding with &e Enterprises, a subsidiary of the global technology group &e. This new collaboration will enhance &e Enterprises’ “Sustainability as a Service” model, which will be supported by the G17Eco platform to provide all &e Enterprises customers with the next generation of sustainable services. Apps and services such as Company Tracker, Emissions Tracker, Assurance Tracker, Portfolio Tracker, City Tracker and Nation Tracker will be integrated with existing e& products as well as IoT and AI sustainability solutions (solar PV, MEP retrofits, smart buildings, smart lighting, smart homes, fleet management and connected worker). smart offices, smart parking, environmental sensing, water quality, waste management, and electric vehicle charging). All G17Eco members will also gain access to the rewards market which will allow them to benefit from lower cost of capital, lower insurance premiums and better levels of visibility, reach, international liquidity and market share by offering their sustainability credentials. &e already has a significant presence in more than 20 countries with more than 167 million users. The company recently became the largest shareholder in Vodafone and also acquired a controlling stake in PPF Telecom's assets in Bulgaria, Serbia, Hungary and Slovakia. It has 15 banks already participating in its trade finance platform based on Blockchain and UTC technology and owns a peer-to-peer lending platform, and Beehive, which aims to integrate with... G17Eco platform. The MENA regional platform created by WWG and e will become interoperable across Europe, the UK and ASEAN, making it a true exchange of sustainability data, finance and solutions with the aim of accelerating, financing and implementing the Sustainable Development Goals.

  • World Wide Technology (WWT) presents award to WWG and becomes a global accelerator partner: World Wide Technology (WWT), a global systems integrator and cutting-edge solutions provider, is the largest privately owned technology company headquartered in the United States, with a market capitalization More than US$24 billion, it also recently opened its Middle East headquarters in Abu Dhabi, and was honored by WWG as the “Most Advanced Sustainability Platform Partner of 2023.” A memorandum of understanding was signed whereby WWT will provide support to be the accelerator of the strategic partnership signed between WWG and &e, and will benefit from its internationally known advanced technology center (ATC), research and development centers in artificial intelligence, and accelerator centers for modeling and integration of institutions and countries in the G17Eco platform market and e&e product portfolio.

  • Partnership with Rawabi Holding, Magnum Real Estate and Forbes International Tower selects G17Eco as monitoring platform: Rawabi Holding in Saudi Arabia and Magnum Real Estate in Egypt signed a memorandum of understanding, and the partnership selected the G17Eco platform to provide sustainability reporting across all operations of both companies. The G17Eco platform was also chosen to provide plans, monitor, measure, manage and market the sustainability performance of the most sustainable Forbes International Tower project in partnership between Rawabi Holding and Magnum Properties, which was designed as a futuristic, environmentally friendly, carbon-free building, the first of its kind in the world, as construction of this project begins in Egypt aims to expand throughout the Gulf Cooperation Council countries.

  • SEE Fund for Social, Economic and Environmental Development Hosted and Monitored by G17Eco: WWG has signed a Memorandum of Understanding with Fusang Digital Exchange, the next generation of family businesses from the Asia Family Office Association, BGI Capital, Upperhouse Capital and Dunhill Family Office Ventures, where the G17Eco platform will be used to create and monitor the first digital fund Fully transparent and has a sustainable impact globally. The fund will invest in innovative solutions that lead to positive change in society, the economy and the environment. The collaboration between industry giants, which extends from Europe and Asia to the Middle East, Caribbean and Africa, aims to deliver a sustainable impact multi-asset digital fund aiming to raise £1 billion by 2030. All parties have also pledged to commit to a 10% revenue share from All of its profits go to the SEE Fund, with the aim of making the Fund the world's largest circular impact fund for the Sustainable Development Goals.

  • UN-World Bank Green Digital Action Initiative: WWG received an invitation to partner with the UN International Telecommunication Union and the World Bank's Green Digital Action Plan, which united more than 40 global telecommunications companies and organizations including ISO, GSMA,&e, Nokia, Orange and Telefonica to pledge their commitments to the environment And report against those commitments and transformation plans on a unified, interoperable platform. WWG will work with the coalition.

Manjula Lee, Founder and CEO of World Wide Generation, said: “COP28 has been an important conference for us, and the UAE, as the host country, has provided an ideal platform for our entry into the MENA region, along with strong regional partners. WWG is transforming discussions into action, which was evident at the COP28 conference, where it was necessary to ensure that everything we announce is consistent with the outcomes and recommendations of the conference and is measurable and implementable. Everything we talked about is not just visions of the future, the G17Eco platform already exists and works. Now, in cooperation with many of our partners, and in line with Sustainable Development Goal No. 17, which is “Partnering to Achieve the Goals,” we are now ready to include countries and institutions on a large scale. Our expansion into the Middle East and North Africa region and our cooperation with industry leaders In the region, it is evidence of their dedication to achieving sustainable transformation, and it particularly confirms the UAE’s commitment to strengthening ties with other countries to accelerate the transition to a sustainable future.”

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About the World Wide Generation

World Wide Generation (WWG) has an international team of sustainability and fintech experts collaborating together to drive global action for change. WWG created the G17Eco platform with the aim of accelerating the financing and implementation of the Sustainable Development Goals. G17Eco was launched at the end of 2020, and is the culmination of the efforts of more than 300 experts who contributed to its creation over 5 years, as well as major support from the United Kingdom government and the City of London. G17Eco is a revolutionary sustainable fintech and ecosystem building platform, powered by advanced data bots and distributed ledger technology to unify government, business, financial and philanthropic institutions and citizens across any country on a single, interoperable platform to achieve the Sustainable Development Goals. Since launching the G17Eco platform, WWG has successfully attracted some of the world's largest companies as clients, including the Singapore Stock Exchange (SGX), and the company has also demonstrated G17Eco's ability to meet the needs of small and medium enterprises, which make up the majority of the global economy.

© Press Release 2023

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