Lucidya tops Frost Radar™'s 2025 report on AI for customer experience and media monitoring in the Middle East and North Africa
Riyadh, Dec. 18, 2025 (GLOBE NEWSWIRE) -- Frost & Sullivan has released its 2025 report entitled
Frost Radar™: AI-Powered CX & Media Intelligence Platforms, MEN A
This placed Lucidya at the top of the list of best-performing companies in both the Growth Index and the Innovation Index. The assessment included a comparison with leading regional and global companies such as Sila , AIM Technologies , Crowd Analyzer , 24eye , Sensika , Sprout Social , and Brandwatch , clearly confirming Lucidya's distinction as the most advanced company in shaping the future of customer experience and media monitoring in the region.
The Frost Radar™ report model tracks companies' ability to transform innovation into sustainable growth, widespread enterprise adoption, and long-term impact on the digital experience ecosystem. Lucidya's top ranking in this assessment reflects the strength of its AI-powered infrastructure, its high commercial scalability, and its unified customer experience intelligence and analytics platform, powered by advanced, market-leading Arabic language processing technologies.
With the increasing convergence of customer experience and media monitoring , organizations in the Middle East and North Africa (MENA) face new demands that will determine their competitiveness. Artificial intelligence (AI) has become the cornerstone for extracting insights, identifying early signs of failure, and enabling proactive engagement across all touchpoints. Conversely, platforms that do not deeply integrate AI into their communication, media, and interaction data processing are finding it increasingly difficult to deliver accurate and timely operational insights.
Frost & Sullivan notes that proficiency in Arabic and its dialects has become a key competitive advantage in the region. Tools built on Western language standards cannot accurately handle the linguistic and cultural complexities of Arabic. Consequently, platforms lacking a genuine understanding of local dialects produce distorted sentiment analyses, ignore cultural context, and cannot confidently scale within the region. Lucidya’s deep investment in modeling Arabic dialects enables it to deliver accurate insights, contextual understanding, and data-driven decisions—an area where many global competitors have yet to compete.
This ranking also highlights the emergence of a regionally based company operating according to global standards in the field of AI-driven customer experience. This is a result of combining advanced AI technologies, a deep understanding of the Arabic language, and the ability to transform data into tangible operational value across the entire customer journey.
Read the report
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