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PRESSR: Mercedes-Benz Middle East announces the appointment of Michael Stroband as CEO and President
Mercedes-Benz Cars Middle East has announced the appointment of Michael Stroband as CEO and President, succeeding Martin Schulz, who held the position since February 2021 and led Mercedes-Benz Cars Middle East and the General Distributor Network across the Middle East, Central Europe and Africa. Michael joins the Middle East team with 15 years of experience in retail, marketing, sales, supply chain and production.
As Mercedes-Benz undergoes a strategic transformation towards leadership in electromobility, vehicle software and digital transformation, Michael will continue to build on the customer reputation, expand the digital transformation of the company’s operations, maintain the successes achieved in the luxury segment and enhance the company’s vehicle model range. His responsibilities will also include the Mercedes-Benz General Distribution Network in Central Eastern Europe and Africa for the commercial van segment, where he will focus on developing the customer experience and driving growth and profitability.
Since 2011, Michael has held various leadership positions at Mercedes-Benz and Daimler Trucks, and in his previous position was responsible for product and sales management for Mercedes-Benz Cars in Germany.
Commenting on his appointment, Michael Stroband, President and CEO of Mercedes-Benz Cars Middle East, said: “I look forward to working alongside the Middle East team and our general distributor network to successfully drive the Mercedes-Benz strategy forward, while also advancing our digital transformation efforts to deliver an exceptional and unified customer experience both online and offline. By focusing on our traditional strengths of technology leadership, we will continue to deliver the world’s most attractive vehicles that will define luxury mobility in the future.”
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Contacts:
Lara Mneimneh
Senior Public Relations Executive
Mercedes-Benz Middle East
Email: lara.mneimneh@mercedes-benz.com
Further information about Mercedes-Benz is available at www.mercedes-benz.com . Press information and digital services for journalists and multipliers can be found on the Mercedes me media platform online at media.mercedes-benz.com as well as on the Mercedes-Benz media site at group-media.mercedes-benz.com . Find out more about current topics and events related to Mercedes-Benz cars and trucks on the
@MB_Press Twitter channel at www.twitter.com/mb_press .
About Mercedes-Benz AG
Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Trucks with around 172,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be a leader in the fields of electric mobility and vehicle programmes. The product portfolio comprises the Mercedes-Benz brand with the brands Mercedes-AMG , Mercedes-Maybach , Mercedes-EQ and G-Class and products from the smart brand. The Mercedes me brand provides access to digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of premium passenger cars. In 2022, it sold around 2 million passenger cars and 415,300 vans. In its two business sectors, the company is constantly expanding its global production network with around 35 production sites on four continents, while preparing to meet the demands of electric mobility. At the same time, the company is building and expanding its global battery production network on three continents. Since sustainability is the guiding principle of Mercedes-Benz’s strategy and of the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes-Benz Group. The company thus takes responsibility for the economic, environmental and social impacts of its business activities and considers the entire value chain.
© Press Release 2024
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