• SPARK by Hilton Makkah Al Aziziyah will welcome guests later this year in the upscale economy category, coinciding with Hilton approaching 100 hotels operating or under development in the Kingdom of Saudi Arabia.

Hilton (NYSE: HLT ) announced the signing of SPARK by Hilton Makkah Al Aziziyah, in partnership with Al Misbah Group, marking the brand's first upscale economy hotel in Saudi Arabia. The hotel is expected to open this year, further strengthening Hilton's portfolio in the Kingdom and strengthening its presence in one of the region's most dynamic markets. This expansion is part of Hilton's goal of having 100 hotels open or under development in Saudi Arabia this year.

The Spark by Hilton Makkah Al Aziziyah Hotel enjoys a strategic location east of the Grand Mosque, in the Aziziyah district of Makkah. It is close to Mina and offers direct access to Arafat via the train network. This location allows the hotel to efficiently serve pilgrims, especially since it is surrounded by commercial facilities that meet the needs of visitors year-round.

On this occasion, Mohammed Al-Musbahi, Director of Al-Musbahi Group, said: “We are pleased to partner with Hilton to launch the region’s first Spark by Hilton hotel in Makkah with the Spark by Hilton Makkah Al Aziziyah. As the Kingdom’s hospitality sector continues to align with the goals of Saudi Vision 2030, we affirm our commitment to supporting this growth by providing a diverse portfolio of hotels that cater to the diverse needs of travelers. We look forward to welcoming visitors to the Kingdom and pilgrims alike.”

The SPARK by Hilton Makkah Al Aziziyah hotel is scheduled to feature 329 rooms, combining the highest standards of comfort with quality service. Designed with simplicity and elegance, the hotel reflects the unique identity of the brand's destinations. In line with SPARK's vision, the hotel offers guests a comprehensive range of services at reasonable prices, including a reception lobby, complimentary breakfast, and separate prayer rooms for men and women.

“Reaching 100 hotels open or under development in Saudi Arabia represents a significant milestone for Hilton as we continue to expand our presence and launch destinations for more of our world-class brands across diverse markets,” said Carlos Khneisser, vice president of development for the Middle East and Africa, Hilton. “Our ongoing partnership with Al Musbah Group is a testament to this growth and our commitment to supporting the development of the private sector in Saudi tourism. We are proud to have Al Musbah Group as part of our valued owner community and are proud to work with them to bring the region’s first Spark by Hilton hotel to Makkah. With two-thirds of our planned development in the Kingdom underway, we look forward to continuing to work with our existing and new partners to open more hotels across a variety of price ranges that meet the aspirations of guests across the Kingdom.”

Hilton currently operates 20 hotels in the Kingdom and is developing 77 new hotels, representing approximately a quarter of the hotel rooms under construction in the Saudi market under international brand names. This growth reflects the company's commitment to supporting the goals of Saudi Vision 2030 by delivering world-class hospitality experiences.

About the Lamp Group

Al-Misbah Group is a successful, privately owned network of companies based in Jeddah, operating in a variety of sectors within the Kingdom of Saudi Arabia and the Middle East region.

The group started its operations with the retail trade of perfumes, and later expanded to include multiple sectors such as real estate, retail, construction, food and beverages, airport retail, gifts and souvenirs, IT development and services, telecommunications and fiber optic solutions, hospitality, parking services and related technologies, and others.

The group won the bid to launch the first duty-free retail outlet in the Kingdom and successfully launched and operated the first duty-free store at Jeddah Airport, followed by two additional stores at Riyadh and Dammam airports. Its subsidiary, Mawgif, manages more than 300,000 parking spaces daily, including winning the largest airport parking concession at Dubai International Airport. Brew92 is also an award-winning Saudi coffee roaster developed in-house.

With a team that combines global expertise and local knowledge, the group delivers added value across its diverse business lines. For more information, please visit:

About Hilton

Hilton (NYSE: HLT ) is a leading global hospitality company, with a portfolio of 24 world-class brands comprising more than 8,600 hotels and resorts with nearly 1.3 million rooms in 139 countries and territories. Driven by its mission to be one of the world's most hospitable companies, Hilton has hosted more than 3 billion guests in its 100-year history, earned a spot on the Fortune 100 list of Best Workplaces and been named a Dow Jones Sustainability World's Best Company for seven consecutive years. Hilton has introduced several industry-leading technology enhancements to enhance the guest experience, including Digital Key Share , complimentary automated room upgrades, and the ability to book connecting rooms. The award-winning Hilton Honors loyalty program allows more than 218 million members who book directly with Hilton to earn points for hotel stays and priceless experiences. With the free Hilton Honors mobile app, guests can book their stay, choose their room, check in, receive a digital key, and check out.

About Spark by Hilton

Spark by Hilton is a premium economy hotel brand, combining value and consistency to provide reliable, comfortable accommodations with friendly service for all guests, at affordable prices. Spark hotels offer a welcoming atmosphere upon arrival, with vibrantly colored walls and inspiring artwork. Public spaces feature versatile seating, from communal tables to rocking chairs, while rooms offer a calm and relaxing atmosphere with simple, contemporary furnishings .

Guests begin their day with a delicious breakfast. Spark's pioneering impact in the hospitality industry has contributed to Hilton's inclusion on Fast Company's " Most Innovative Companies of 2024 " list.

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