Hilton is preparing to launch its modern brand in the Kingdom with a locally inspired hotel in the heart of Medina.

RIYADH, Saudi Arabia – Hilton (NYSE: HLT ) announced the signing of an agreement to open Diyar Ajwa, A Tapestry Collection by Hilton, in partnership with Al Misbah Group, marking the brand’s first launch in the Kingdom of Saudi Arabia.

The new hotel is expected to open later in 2025, highlighting Hilton's commitment to expanding its presence in the Kingdom and strengthening its presence in one of the world's most prominent religious tourism destinations. With this addition, Hilton continues its journey toward achieving its goal of 100 hotels operating or under development across the Kingdom .

The Diyar Ajwa Hotel, A Tapestry Collection by Hilton, enjoys a prime location north of the central Haram area in Medina, overlooking the Prophet's Mosque, which is within easy walking distance, ensuring a comfortable stay for guests. The hotel will benefit from vital transportation networks, including its proximity to Prince Mohammad bin Abdulaziz International Airport and its connection to the Haramain High-Speed Railway, which connects Mecca, Medina, and Jeddah .

On this occasion, Mohammed Al-Musbahi, Director of Al-Musbahi Group, said: “We are proud to partner again with Hilton to launch the first Tapestry Collection by Hilton hotel in the Kingdom. With its unique character, inspired by the rich local heritage, this hotel will offer visitors and pilgrims an exceptional experience in the heart of Madinah. Our ongoing partnership with Hilton reflects our shared vision of supporting the development goals of the hospitality sector in the Kingdom and providing world-class hotel offerings in key cities and destinations.”

The hotel is planned to feature 221 rooms and suites, along with an all-day dining restaurant, a café, and a fitness center. The hotel's interior design draws inspiration from the famous Ajwa date, grown exclusively in Medina, adding a distinct cultural touch to the guest experience .

“We are delighted to debut our Tapestry Collection by Hilton brand in Saudi Arabia with the signing of Diyar Ajwa, Tapestry Collection by Hilton in partnership with Al Musbah Group,” said Carlos Khneisser, chief development officer, Middle East and Africa, Hilton. “This move builds on our long-standing relationship with the group and underscores Hilton’s commitment to expanding and diversifying its portfolio by introducing more of its award-winning brands to key destinations across the Kingdom.”

Tapestry Collection by Hilton comprises a global portfolio of independent hotels, each with its own unique, vibrant character. Each hotel features distinctive details based on sophisticated design and locally inspired food and beverage options, offering guests authentic experiences in destinations worth exploring .

Hilton currently operates 20 hotels in the Kingdom and is developing 77 new hotels, representing nearly a quarter of the global brand's hotel rooms under construction in the Saudi market. Hilton recently signed an agreement with Al Misbah Group to launch "Spark by Hilton Makkah Al Aziziyah," marking the brand's first upscale economy hotel in Saudi Arabia. This growth reflects the company's commitment to supporting the goals of Saudi Vision 2030 by delivering world-class hospitality experiences.

About Hilton

Hilton (NYSE: HLT ) is a leading global hospitality company, with a portfolio of 24 world-class brands comprising more than 8,600 hotels and resorts with nearly 1.3 million rooms in 139 countries and territories. Driven by its mission to be one of the world's most hospitable companies, Hilton has hosted more than 3 billion guests in its 100-year history, earned a spot on the Fortune 100 list of Best Workplaces and been named a Dow Jones Sustainability World's Best Company for seven consecutive years. Hilton has introduced several industry-leading technology enhancements to enhance the guest experience, including Digital Key Share , complimentary automated room upgrades, and the ability to book connecting rooms. Hilton Honors, the award-winning loyalty program, enables more than 218 million members who book directly with Hilton to earn points for hotel stays and experiences they can't miss. With the free Hilton Honors mobile app, guests can book their stay, choose their room, check in, receive a digital key, and check out. For more information, visit stories.hilton.com and connect with Hilton on Facebook, Instagram , LinkedIn, and YouTube.

About Tapestry Collection by Hilton

Tapestry Collection by Hilton comprises nearly 160 hotels that offer a vibrant and stylish atmosphere, encouraging guests to connect with their destination and enjoy different, off-the-beaten-path experiences. While each hotel tells its own story, brought to life through distinctive design and specialty food and beverage offerings, all Tapestry Collection hotels share familiar Hilton hallmarks and the many benefits of the award-winning loyalty program, Hilton Honors. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or with the Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels can enjoy instant benefits. Learn more about Tapestry Collection by Hilton hotels at stories.hilton.com/tapestry and follow the brand on Facebook, Instagram, and Twitter .

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