Tech headlines have been busy, from Netflix and Alphabet share moves to questions around election betting and even pressure on private market giants like SpaceX. Sharp reactions such as an 8% drop in Netflix or a 4% slide in Alphabet can push investors to reassess what they are really paying for growth, cash flow and balance sheet strength. This article looks at three technology stocks from a value focused screener that appear especially exposed to these news catalysts. It outlines how each stock might benefit or face pressure, which may help you decide whether they deserve a closer look or a wider berth.

Zeta Global Holdings (ZETA)

Overview: Zeta Global Holdings runs an AI driven marketing cloud that helps large enterprises use consumer data to target, message and retain customers across channels like email, web, mobile, connected TV and social, tying together its Zeta Marketing Platform, messaging tools, customer data platform and media buying capabilities.

Operations: Zeta Global Holdings generates about US$1.44b in revenue from Internet Software & Services, with roughly US$1.35b coming from the United States and about US$85 million from international markets.

Market Cap: US$5.59b

Investors looking at Zeta Global Holdings are getting a marketing software company that sits at the intersection of AI, first party data and election year spending. The stock is trading at a discount to Simply Wall St’s fair value estimate and many analyst targets. The recent Palantir partnership, Athena rollout and strong revenue growth forecasts give Zeta exposure if brands and political campaigns shift more budget to measurable, data driven outreach. At the same time, the business still carries real risks from its current unprofitability, reliance on external borrowing and tighter privacy rules that could limit data access. That mix of potential upside and execution risk is one reason this stock is attracting attention from growth and value focused investors alike.

Zeta’s AI and data story looks like it could be accelerating just as election year and brand budgets get more targeted, but the real twist may lie in how expectations stack up against analyst forecasts in the analyst forecasts for Zeta Global Holdings

Strategy (MSTR)

Overview: Strategy Inc is a bitcoin focused treasury and financing company that gives investors exposure to Bitcoin through its equity and fixed income securities, while also selling AI powered analytics tools like Strategy One and Strategy Mosaic that help enterprises pull consistent insights from their data.

Operations: Strategy Inc generates about US$490.47m in revenue from its Software Business, primarily across the United States (US$278.03m) and Europe, the Middle East, and Africa (US$168.99m), with the rest from other regions (US$43.44m).

Market Cap: US$34.74b

Strategy stands out in this tech value screener because it blends a large Bitcoin treasury with an enterprise software and digital credit platform that some investors view as mispriced after sector volatility. The company is forecast to return to profitability within three years with what analysts see as strong earnings growth potential. Yet the stock trades well below some fair value estimates and at a low P/B relative to software peers. That opportunity comes with real tension, including funding Bitcoin with external borrowing, recent Bitcoin sales to support preferred dividends, and ongoing dilution risk. For investors willing to weigh Bitcoin exposure against discounted software like Strategy One and Mosaic, the bigger story is how this balance sheet experiment could play out if sentiment turns.

Strategy’s mix of Bitcoin exposure and enterprise software has many investors focused on price moves; yet the real story may sit inside the analyst forecasts for Strategy, where the trade off between balance sheet risk and future earnings power starts to look very different

Vertex (VERX)

Overview: Vertex provides enterprise tax software that automates complex sales and indirect tax calculations, reporting and e-invoicing for retailers, wholesalers, manufacturers and other large businesses in the United States and abroad, integrating directly with systems like ERP platforms and SAP.

Operations: Vertex generates about US$768.03m in revenue from Software & Programming, with roughly US$685.72m from the United States and US$82.31m from international customers.

Market Cap: US$2.04b

Vertex may be worth a closer look for investors seeking tax automation exposure in a part of tech where fundamentals are a key focus. Regulatory initiatives related to e-invoicing, ERP cloud upgrades and demand for AI powered tax tools, including its equity stake in Kintsugi, are contributing to recurring revenue and analyst forecasts that anticipate a shift from losses to profitability over the next few years. At the same time, Vertex is still unprofitable, faces heavyweight competition and relies on external borrowing, so execution on margin expansion and deal timing is important. Some observers note that the stock is trading below certain published fair value estimates at a time when sector sentiment has cooled, which raises the question of whether its earnings and cash flow trajectory will narrow that gap if broader tech conditions change.

Vertex’s push into AI powered tax tools and e-invoicing could be masking how quickly its earnings profile might change. To see how expectations stack up against reality, start with the analyst forecasts for Vertex

The three stocks covered here are only a starting point, as the full Value Stocks in the Technology Sector screen highlights 11 more companies with equally compelling narratives inside the Value Stocks in the Technology Sector screener. Use Simply Wall St to identify, filter and analyze the specific catalysts, risk profiles and valuation gaps that matter most to you, so you can focus on your highest conviction ideas within tech value.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.