A Look At Byrna Technologies (BYRN) Valuation After New CEO Appointment And Preliminary Q1 Guidance

Byrna Technologies Inc. -2.06%

Byrna Technologies Inc.

BYRN

9.04

-2.06%

What triggered the latest focus on Byrna Technologies stock?

Byrna Technologies (BYRN) is back in focus after appointing Conn Davis as CEO and issuing preliminary Q1 FY2026 revenue guidance of about US$29.0 million, along with comments on omnichannel expansion and shipment timing.

The CEO transition on March 3 and the preliminary Q1 FY2026 revenue guidance have arrived against a weak backdrop for the stock, with a 30 day share price return of 29.54% decline and a 1 year total shareholder return of 47.59% decline, showing momentum has recently faded despite a positive 3 year total shareholder return.

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With the share price down sharply over the past year, annual revenue and net income growth in the low double digits, and a last close of US$10.35 against a US$29.00 analyst target, is there a buying opportunity here or is the market already pricing in future growth?

Most Popular Narrative: 61.7% Undervalued

The most followed narrative for Byrna Technologies puts fair value at $27.00 per share, well above the latest close at $10.35, and frames that gap around growth, margins, and a specific discount rate.

Analysts have maintained their $27.00 price target for Byrna Technologies, citing updated assumptions for higher revenue growth and profit margins. These positive factors are largely offset by a lower projected future P/E multiple and a slightly higher discount rate.

Want to see what kind of revenue run rate and margin profile have to line up to support that fair value, while using a higher required return and a lower future earnings multiple than before? The full narrative spells out the growth curve, profitability path, and valuation bridge behind that $27.00 figure in detail.

Result: Fair Value of $27.00 (UNDERVALUED)

However, there are still pressure points, such as one-off dealer orders and higher inventory alongside softer consumer demand, that could challenge the optimistic fair value story.

Another valuation angle: what does the P/E say?

The $27.00 fair value narrative leans on growth and margins, but the current P/E of 24.2x tells a slightly different story. Byrna trades well below the Aerospace & Defense industry average of 43.2x and under the peer average of 31.3x, and almost exactly in line with its 24.3x fair ratio, which suggests the market may already be weighing in some of the risks that bullish targets play down. So is this a safety margin or a sign investors are sceptical for good reason?

NasdaqCM:BYRN P/E Ratio as at Mar 2026
NasdaqCM:BYRN P/E Ratio as at Mar 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Byrna Technologies for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 48 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

If this mix of upside and concern feels finely balanced, it makes sense to review the underlying numbers yourself and decide promptly where you stand, starting with 3 key rewards and 2 important warning signs.

Ready to hunt for your next idea?

If Byrna is only one piece of your puzzle, now is the moment to widen your search before the next wave of opportunities moves without you.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.