Morgan Stanley (MS) has entered the cryptocurrency ETF market with the Morgan Stanley Bitcoin Trust (MSBT), a proprietary spot Bitcoin ETF carrying a 0.14% expense ratio and distributed through its extensive wealth management network.

Recent trading reflects that this news comes on top of strong longer term gains, with a 7 day share price return of 7.45% and a 1 month share price return of 10.83%, alongside a 1 year total shareholder return of 71.65%. This contrasts with a modest share price pullback over the last 90 days and year to date.

If this crypto push has you thinking about where else growth stories might emerge, it could be worth scanning 20 cryptocurrency and blockchain stocks for other listed names tied to digital asset themes.

With the shares posting a 72% 1 year total return and now trading only about 7% below the average analyst price target, the key question is simple: Is Morgan Stanley still mispriced, or are investors already paying up for its future growth potential?

Most Popular Narrative: 9% Undervalued

The most followed narrative pegs Morgan Stanley’s fair value at $195.81 per share, comfortably above the last close of $178.16. This sets up a valuation story that leans on steady compounding rather than aggressive forecasts.

Morgan Stanley's continued investment in technology (AI, digital platforms, E*TRADE enhancements) and workplace channel expansion are yielding improved operating efficiencies and productivity, which are likely to support net margin improvement over time.

Want to see how modest revenue growth, higher margins, a richer future P/E and ongoing buybacks combine into that fair value? The narrative’s full model brings those moving parts together, including how the chosen discount rate shapes today’s price tag.

Result: Fair Value of $195.81 (UNDERVALUED)

However, this story can change quickly if fee pressure from passive products bites harder than expected, or if tighter regulations push up costs and weigh on margins.

Another View: DCF Points To A Tight Range

The narrative fair value of $195.81 suggests room above the $178.16 share price, but the Simply Wall St DCF model comes out at $176.66, slightly below where the stock trades today. When one approach flags undervaluation and another says roughly fair, which one do you trust?

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Morgan Stanley for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 62 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

Mixed messages in the data, or a clear signal taking shape? Act while sentiment is still forming and weigh up the 4 key rewards and 2 important warning signs.

Looking for more investment ideas?

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• Spot potential mispricing early by scanning companies that look attractively valued on both earnings and quality filters using the 62 high quality undervalued stocks.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.