Adobe, Accenture Song co-develop agentic customer experience orchestration framework

Adobe Systems Incorporated

Adobe Systems Incorporated

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  • Adobe expanded partnerships with major agency networks to scale agentic AI tools for creating, activating, measuring personalized customer experiences.
  • WPP plans a connected intelligence layer linking paid media spend with owned customer experience data to improve marketing investment decisions.
  • Omnicom is rolling out industry implementation architectures for its AI Agentic Operating Model, built on Adobe technology, to run campaigns at scale.
  • Adobe, Accenture Song co-developed an agentic experience orchestration framework to deploy AI-driven customer experiences with measurable growth targets.
  • Adobe customer experience skills, MCP servers became generally available in Anthropic Claude Enterprise, Microsoft 365 Copilot Cowork.


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