Adobe And Premier League Launch Multi-Year Partnership To Transform Digital Fan Engagement With AI And Personalised Content

Adobe Systems Incorporated

Adobe Systems Incorporated

ADBE

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  • Adobe becomes the Premier League's Official Creativity Partner, giving fans new ways to share their passion with exclusive templates and create custom badges and kits for Fantasy Premier League with Adobe Express – powered by Firefly's commercially safe generative AI.
  • As Official Digital Fan Experience Partner, Adobe fuels the Premier League's data-driven playbook with Adobe Experience Platform to deliver personalised experiences for 1.8B global fans.
  • Together, Adobe and the Premier League are reimagining the fan experience, bringing them closer to the action, however they watch, wherever they are.
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