• Adobe provides an integrated set of best-in-class products that enable brands to accelerate their content supply chain, the end-to-end business process that every company needs to deliver content required for marketing campaigns and personalized customer experiences
• Adobe GenStudio is a generative AI-first offering for marketers to quickly plan, create, manage, activate and measure on-brand content, with native integrations across Adobe Experience Cloud and Creative Cloud
• Adobe Firefly is natively integrated across workflows with new Firefly Services and Custom Models that unlock content production at scale and specific to a brand's unique needs

Today, at Adobe Summit – the world's largest Digital Experience Conference – Adobe (NASDAQ:ADBE) announced major product innovations that will empower brands to optimize their entire content supply chain with generative AI. For most organizations, their content supply chain – the end-to-end business process that every company needs to deliver the content required for marketing campaigns and personalized customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, the demand for content that is personalized and engaging is exploding.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240326475936/en/

The content supply chain is composed of five key building blocks:

• Workflow and Planning to buildstreamlined and transparent workflows across the entire content lifecycle, accelerate the review and approval process and automate manual workflows.
• Creation and Production to accelerate ideation and creation that unleashes creativity, scales production and maintains creative quality.
• Asset Management to easily access and reuse millions of assets while ensuring brand consistency.
• Delivery and Activation to power experiences and the performance of content and campaigns while supporting quick asset activation and better content performance.
• Insights and Reporting to measure content performance across the entire customer journey aligned with business metrics.

Adobe has an integrated set of best-in-class products to help companies automate and optimize their content supply chain. With Adobe GenStudio, Adobe will be releasing a new generative AI-first offering that lets marketing teams quickly plan, create, manage, activate and measure on-brand content.

"The world's leading brands and agencies are partnering with Adobe to accelerate their content supply chain as they deliver on a mandate to drive greater efficiency in their organizations," said Eric Hall, chief marketing officer, Adobe Experience Cloud. "Adobe is uniquely positioned to combine best-in-class applications across Adobe Experience Cloud and Adobe Creative Cloud with generative AI natively integrated for teams to boost productivity and deliver personalization at scale."

"Pfizer has delivered medical breakthroughs for over 175 years, and digital and AI innovation is powering our ability to provide ever more relevant content about our life-saving medicines and vaccines to patients and physicians when and how they need it," said Lidia Fonseca, chief digital and technology officer, Pfizer. "Through our partnership with Adobe, we are transforming our content supply chain, helping our teams create better, faster and more personalized information."