Adobe partners with Comcast’s Xfinity on AI-driven brand intelligence for marketing campaigns

Adobe Systems Incorporated

Adobe Systems Incorporated

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  • Adobe partnered with Comcast’s Xfinity to co-develop “Deep Brand Intelligence” tools aimed at speeding on-brand marketing campaign production.
  • Xfinity is testing Adobe Brand Intelligence across its end-to-end creative workflow to embed brand governance into content creation and review using AI.
  • Adobe said the system ingests feedback from review cycles, including annotations, approvals, rejections, to continuously learn brand standards.
  • Xfinity expects the approach to cut review bottlenecks, enabling campaign launches in days rather than weeks.
  • Adobe Brand Intelligence is expected to work alongside Adobe GenStudio for Performance Marketing, Firefly Creative Production for Enterprise, Adobe Workfront in Xfinity’s creative content supply chain.


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