Adobe Inc. has announced a multi-year strategic partnership with Runway, a leader in generative video technology. This collaboration will integrate Runway’s innovative video models with Adobe’s industry-leading creative tools, aiming to power the next generation of AI-driven video workflows for creators, studios, and brands. As part of the partnership, Adobe will be Runway’s preferred API creativity partner, offering Adobe customers exclusive early access to Runway’s newest models, starting with Gen-4.5. Both companies will work together to develop specialized AI capabilities for video production, which will be available exclusively in Adobe applications, beginning with Adobe Firefly. The partnership is designed to make generative video a central and reliable component of creative AI workflows across the media and entertainment industry.