Advantage Solutions report says 71% of consumers choose retailer based on private brands

Advantage Solutions Inc Class A

Advantage Solutions Inc Class A

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  • Advantage Solutions released its Summer 2026 Private Brand Intelligence Report showing 71% of consumers pick retailers based on private-label programs.
  • Survey results point to broad private-label penetration, with 95% of respondents buying private brands regularly.
  • Pricing and value perceptions remain favorable, with 98% rating private-label prices equal or better than national brands; 96% say the same for value.
  • Behavioral signals skew to cost sensitivity, with 59% reporting greater loyalty to price than to brands or retailers.
  • Seasonal and wellness demand remains a key driver, with 89% buying seasonal-flavor products; 85% making active healthier-shopping choices.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Advantage Solutions Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606160958PRIMZONEFULLFEED9747765) on June 16, 2026, and is solely responsible for the information contained therein.

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