AI animation studio Toonstar, HarperCollins team up on animated book projects

News Corporation Class A
Walt Disney Company

News Corporation Class A

NWSA

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Walt Disney Company

DIS

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April 2 - Artificial intelligence powered animation studio Toonstar on Thursday unveiled a multi-year partnership with News Corp NWSA.O owned HarperCollins to produce a slate of original animated series based on select titles from the book publisher.

  • The partnership aims to expand access to HarperCollins' literary catalog through digital-first animation.

  • The first project in development under the deal is "Friendship List," based on Lisa Greenwald's popular series for tweens about friendship, self-discovery and the challenges of growing up.

  • A graphic novel inspired by the Toonstar series will be published by HarperAlley, the graphic novel imprint of HarperCollins.

  • Los Angeles-based Toonstar was founded by former Disney DIS.N and Warner Bros. executives John Attanasio and Luisa Huang to build a new pipeline of direct-to-consumer animated IP.

  • HarperCollins, which is part of News Corp's book publishing segment, saw revenue rise 6% to $633 million in the second quarter.


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