Airbnb becomes official lodging partner for five NASCAR, Speedway Motorsports tracks in 2027 season

Airbnb, Inc.

ABNB

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Airbnb entered an official lodging partnership with five NASCAR and Speedway Motorsports racetracks for 2027 race season.
Listings will be displayed on participating racetrack websites ahead of 2027 season, aiming to steer race-weekend demand toward short-term rentals in markets with limited hotel supply.
Partnership covers Bristol Motor Speedway, Darlington Raceway, Talladega Superspeedway, plus two other tracks, with plans to engage local hosts and extend visitor stays in surrounding communities.
Company cited 63% of US Census tracts having Airbnb listings but no hotels, positioning deal as a way to capture accommodation demand tied to major events.

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