Airbnb report shows 68% of US Latinos interested in FIFA World Cup 2026 travel

Airbnb, Inc.

Airbnb, Inc.

ABNB

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  • Airbnb-backed April 2026 report flagged US Latino demand as a major World Cup 2026 travel driver across host cities.
  • 68% showed interest in the tournament; 41% expected to take a trip they otherwise would not have planned.
  • Group travel dominated: 56% planned trips with extended family; 64% prioritized keeping the full group in one stay.
  • Short-term rentals gained share: 61% viewed them as a better fit than hotels; 49% prioritized kitchen access.
  • Spending expected to skew to local economies: 82% budgeted for food; 67% for transportation; 58% for lodging.


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