Amazon Ads unveils interactive Prime Video ad formats at Madrid Upfront event

Amazon.com, Inc.

Amazon.com, Inc.

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  • Amazon Ads hosted its second Upfront event in Madrid to pitch its Spain advertising roadmap across Prime Video, Twitch, Fire TV, audio, streaming.
  • It launched interactive Prime Video ad formats, expanded Amazon DSP supply via NewixMedia regional TV, rolled out AI ad agents, added Twitch chat sentiment analytics.


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