AppLovin Corporation said that within two weeks, AI-generated interactive ads increased to represent a significant share of total HTML ad spend and are continuing to grow. The company said the rollout reduces the need for advertisers to learn a bespoke format, design assets manually, or coordinate external creative resources, allowing them to generate interactive creatives by opting in. AppLovin also reported limited testing of fully automated video generation, producing videos up to 60 seconds for select advertisers, with some generated assets becoming top performers, and said it expects to expand automated video generation to a broader group of advertisers in early Q2. The company added it is building toward automated playable ad creation for gaming partners.

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