Xerox Holdings (XRX) is back in focus after first quarter 2026 earnings topped expectations and full year guidance was reaffirmed, alongside the launch of its AI based Xerox IT as a Service platform.

The stock has seen a sharp shift in sentiment, with a 113.01% 30 day share price return and 66.88% 7 day move after the Q1 beat and AI focused ITaaS launch, but this contrasts with a 48.58% 1 year total shareholder return decline.

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With Xerox still reporting losses and credit markets signaling caution, yet the stock doubling in a month as investors crowd into its AI story, is this surge pointing to an undervalued turnaround, or is the market already pricing in future growth?

Preferred Multiple of 0x Price-to-Sales: Is it justified?

On the numbers provided, Xerox screens as cheap on a P/S basis, with a 0x ratio versus both its own fair P/S estimate of 0.8x and higher sector levels.

The P/S multiple compares the company’s market value to its annual revenue and is often used when earnings are negative, as they are here. For a stock with a $345.2m market cap and $7.4b of revenue, a 0x P/S highlights how little the market is currently paying for each dollar of sales. This is particularly notable given the business still generates most of its revenue from established print and services operations alongside newer IT solutions.

Relative to the US Tech industry average P/S of 2.6x and a peer average of 3.3x, Xerox’s 0x multiple is far lower and suggests the market is applying a steep discount to its revenue base. Compared with the estimated fair P/S ratio of 0.8x, there is also a wide gap that could close if sentiment, profitability or cash flow expectations shift.

Result: Price-to-Sales of 0x (UNDERVALUED)

However, the ongoing net loss of US$1,058m and a 77.62% three-year total return decline highlight that confidence in a lasting turnaround is far from settled.

Another View: Cash Flows Paint a Different Picture

While the P/S ratio suggests Xerox looks cheap, the SWS DCF model points to a very different story. At a share price of $2.62 versus an estimated future cash flow value of $21.05, the model implies the stock is trading at a steep discount. The question is whether those future cash flows are realistic in light of ongoing losses.

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Xerox Holdings for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 44 high quality undervalued stocks. If you save a screener we even alert you when new companies match - so you never miss a potential opportunity.

Next Steps

With sentiment clearly split between turnaround hopes and ongoing risks, you may want to move quickly, review the full data set, and weigh the 2 key rewards and 3 important warning signs.

Looking for more investment ideas?

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• Spot potential mispricings by scanning companies that currently screen as high quality and potentially undervalued using the 44 high quality undervalued stocks.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.