Aura report finds 75% of kids prefer videos over toys as summer screen time rises

  • Aura published a summer screen-time report showing 75% of U.S. kids ages 7-11 prefer videos over toys.
  • Device data showed ages 7-12 added more than four hours of weekly screen time in summer, up nearly 30% from fall.
  • Teens ages 13-17 added nearly three hours weekly, up 15%; more than 10% of kids ages 7-17 stayed active at midnight.
  • Digital wellbeing weakened as screen time rose, with 1 in 3 children ages 8-17 in a “low” category tied to mood, stress, sleep.
  • Survey results flagged engagement design: 63% of parents cited infinite scroll; 57% of kids kept watching despite feeling “yucky.”


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