Barclays report finds travelers favor upgrades when points replace cash
- Barclays published its 2026 Travel Rewards and Loyalty Report, flagging rising traveler focus on control as anxiety, affordability pressures, and AI reshape trip planning.
- Rewards are increasingly used to offset higher travel costs, with 76% more likely to choose upgrades if points or miles could replace cash.
- Budget sensitivity is driving deal-seeking behavior, with 71% calling a “great deal” very important, while 86% aim to maximize travel budget value.
- Travel stress is pushing heavier planning, with 55% reporting over-planning to avoid surprises, while 64% cite destination safety concerns.
- AI is moving into mainstream travel decisions, with 46% using it to find flight or accommodation deals, 44% for local customs guidance, and 43% for personalized itineraries.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Barclays plc published the original content used to generate this news brief on May 07, 2026, and is solely responsible for the information contained therein.
